Jacko Bean
General Information about #301200
The hexadecimal color code #301200 represents a very dark shade of brown. It is composed of 18.82% red, 7.06% green, and 0% blue. In the RGB color model, #301200 is constructed by mixing these three primary colors in specific proportions. This results in a color that evokes feelings of earthiness, warmth, and stability. Due to its low luminance, #301200 is often perceived as a deep, muted tone. It's commonly associated with natural elements like soil, wood, and leather, making it a popular choice for designs aiming to convey a sense of authenticity and groundedness. In a CMYK (cyan, magenta, yellow, key/black) color space, it contains high amounts of black, resulting in a deep and rich tone.
The color #301200, a deep, earthy brown, presents significant accessibility challenges, particularly concerning color contrast. When used as text against a white background, it fails to meet WCAG (Web Content Accessibility Guidelines) standards for normal text (AA level) and large text (AA level), as well as AAA level for both. This means users with visual impairments, including those with low vision or color blindness, may struggle to read content presented in this color. To improve accessibility, consider using #301200 as a background color with lighter text, or, if it must be used as a text color, pair it with a very light background color such as #ffffff. Tools like contrast checkers can help ensure sufficient contrast ratios are achieved to meet accessibility requirements. Providing alternative ways to convey information, such as through icons or descriptive text, can further enhance accessibility for all users.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of brown that offers improved contrast while maintaining a similar aesthetic.
A warmer brown tone that provides a visually distinct alternative with slightly better contrast.
A dark greyish brown which provides a muted alternative and ensures a better readability.
Applications
Web Design: Rustic Themes
In web design, #301200 can be utilized for creating a rustic or vintage aesthetic. It works well for backgrounds, borders, or decorative elements, especially in themes related to nature, history, or artisanal products. To ensure readability, it's crucial to pair this dark color with light text or contrasting design elements. It can also be used for creating a sense of depth and grounding in web layouts, providing a solid foundation for brighter, more vibrant elements to stand out. This color can be used for headers or footers, providing a visual anchor for the website, reinforcing the theme.
Interior Design: Earthy Tones
In interior design, #301200 can be applied to walls, furniture, or accent pieces to introduce warmth and a sense of earthiness. It pairs well with natural materials like wood, stone, and leather, creating a cozy and inviting atmosphere. Consider using this color in living rooms, bedrooms, or studies to evoke a feeling of comfort and relaxation. It can be balanced with lighter colors like beige, cream, or off-white to prevent the space from feeling too dark or heavy. This color is most suitable for nature inspired room designs.
Fashion: Understated Elegance
In fashion, #301200 can be used for clothing items like jackets, pants, or accessories to create a sophisticated and understated look. It works well as a neutral base color that can be easily paired with brighter or more patterned items. Consider using this color for outerwear, bags, or shoes to add a touch of elegance to any outfit. In order to make sure, that the outfit won't become too dull, you should pair it with colors like gold, red or bright blue.