Persian Indigo
About Persian Indigo (#301070)
The hexadecimal color #301070, also known as Persian Indigo, is a deep and rich shade of purple. It belongs to the family of blue-violet colors and carries a sense of sophistication and mystery. In the RGB color model, it is composed of 18.82% red, 6.27% green, and 43.92% blue. The color's CMYK values are 57.14% cyan, 85.71% magenta, 0.00% yellow, and 56.08% black. Persian Indigo is often associated with royalty, wisdom, and creativity, making it a popular choice in design projects aiming to convey these qualities. Due to its low luminosity, it works best when paired with lighter colors to create visual contrast and maintain readability, especially in text-based applications. It can also evoke a night-time feeling.
The color #301070, a deep shade of Persian Indigo, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it requires very light text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to meet WCAG (Web Content Accessibility Guidelines) standards. It's crucial to test color combinations using accessibility tools to avoid making content inaccessible to users with visual impairments. Using this color for interactive elements like buttons or links demands careful consideration of focus states and hover effects to provide clear visual cues. For instance, a lighter shade of purple or a contrasting color could be used for these states. Textures and patterns can also enhance the accessibility of this color when it is used in larger areas. Furthermore, provide alternative ways to convey information beyond color to support users with color blindness.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of indigo that offers better contrast with white text, improving readability while maintaining a similar aesthetic.
A more vibrant purple that can be used as an accent color to draw attention without sacrificing accessibility.
A muted grey for backgrounds that needs to be combined with #301070 for some elements.
Applications
Web Design
In web design, Persian Indigo can create a sophisticated and luxurious feel. It is suitable for websites related to high-end products, art galleries, or educational institutions. Using it sparingly as an accent color, combined with neutral backgrounds, can evoke elegance and authority. For example, a portfolio website could use #301070 for headers and calls to action, while the main content area remains white or light gray to ensure readability. The color can also enhance the design of dark-themed interfaces.
Interior Design
In interior design, Persian Indigo can add depth and richness to a room. It works well in spaces designed for relaxation or contemplation, such as bedrooms or studies. Pair it with metallic accents like gold or silver for a luxurious touch, or with natural materials like wood and linen for a more grounded feel. Walls painted in #301070 can be balanced with lighter furniture and accessories to prevent the room from feeling too dark. Consider using it as an accent color in upholstery, curtains, or decorative pillows to add pops of color to a neutral space.
Fashion and Beauty
Persian Indigo evokes mystery and royalty. It's a powerful accent color, best suited for evening wear or formal occasions. Combine it with silver or gold jewelry to enhance its luxurious feel. In makeup, this color can be used as an eyeshadow for dramatic looks, especially for those with dark eyes. When used in nail polish, it can add a touch of sophistication to any outfit. This color is great for creating striking looks.