Tamarind
General Information
The hexadecimal color code #301012 represents a dark, muted shade of red. It falls within the range of colors often associated with earth tones, suggesting a sense of warmth, stability, and maturity. In the RGB color model, it is composed of 18.82% red, 6.27% green, and 7.06% blue. This low saturation and relatively low brightness contribute to its subdued character. Colors like #301012 are often used to convey a feeling of understated elegance or rustic charm. It can be seen as a sophisticated alternative to brighter reds, offering a more grounded and subtle aesthetic. Its use is common in designs aiming for a classic or vintage feel, providing a sense of history and tradition. In a broader context, it's part of a palette of colors that evoke natural materials and environments, making it versatile for various design applications.
The color #301012, a dark and muted shade, presents several accessibility considerations for web developers. Due to its low luminance, sufficient contrast with both foreground and background elements is crucial. According to WCAG guidelines, the contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular) against its background. Using this color for text on a light background may not meet these requirements, potentially causing readability issues for users, especially those with visual impairments. To mitigate this, consider pairing it with significantly lighter colors, such as off-white or light grey, and testing the contrast ratio using online tools. Additionally, avoid using this color as the sole means of conveying information, and always provide alternative cues such as icons or text labels for users who may not be able to distinguish subtle color differences. When using it for interactive elements like buttons, ensure that hover and focus states have sufficient contrast to indicate interactivity.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #301012 can be effectively used as a background color for sections where you want to create a sense of depth and sophistication. For example, it would work well behind a dark-themed portfolio or a website for a luxury product. It is best paired with lighter contrasting text to ensure readability. In user interface design, it can serve as a subtle accent color for elements like borders or dividers, adding a touch of elegance without overwhelming the overall design. However, its use should be carefully considered to avoid creating a gloomy or depressing atmosphere, and it should be balanced with brighter, more inviting colors.
Interior Design, Fashion and Beauty
In interior design, #301012 can be used as an accent color in rooms with a rustic or vintage theme. For example, it can be used as the color of a piece of furniture or as the color of a wall in a room. In fashion, #301012 can be used as the color of a coat or as the color of a scarf. In beauty, #301012 can be used as the color of a lipstick or as the color of an eyeshadow. However, its use should be carefully considered to avoid creating a gloomy or depressing atmosphere, and it should be balanced with brighter, more inviting colors.
Branding
In branding, #301012 can be employed to evoke a sense of timelessness, elegance, or mystery. It could be used in the logo or color palette of a brand that aims to project an image of sophistication or exclusivity. For instance, a high-end jewelry brand or a private club might find this color suitable. However, it's important to consider the target audience and the overall message the brand wants to convey, as this color may not be appropriate for brands that aim to be seen as playful or energetic. The font type and imagery used in conjunction with this color would need to be carefully selected to reinforce the desired brand identity.