Wood Bark

General Information about Wood Bark (#300C04)

The hexadecimal color code #300C04 represents a very dark shade of brown, often described as 'Wood Bark'. It belongs to the reddish-brown color family and possesses a low luminance value, contributing to its deep, muted appearance. In the RGB color model, #300C04 is composed of 18.82% red, 4.71% green, and 1.57% blue. Its CMYK values are approximately 0% cyan, 75% magenta, 92% yellow, and 81% black. This color is reminiscent of the deep, rich tones found in natural wood, particularly bark. Colors that are this dark often convey feelings of warmth and relaxation. Because the luminance is so low, it should be used carefully in webdesign and other use cases. The color is perceived as dark, warm, and grounding.

The color #300C04, often referred to as Wood Bark, presents significant accessibility challenges, particularly in web design. Its low luminance value results in poor contrast against both white and black backgrounds, making it difficult for users with visual impairments to read text or discern elements using this color. According to WCAG guidelines, sufficient contrast is crucial for ensuring readability and usability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Wood Bark fails to meet these standards in many scenarios. To improve accessibility, consider using lighter text colors against the dark Wood Bark background, or, conversely, using Wood Bark sparingly for decorative elements rather than essential information. Ensure that any interactive elements using this color have clear visual cues and labels to aid navigation for all users, including those relying on assistive technologies.

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Alternative colors

Applications

• Branding for Organic and Sustainable Products

  Wood Bark, with its deep, earthy tone, evokes feelings of nature, warmth, and security, making it suitable for branding organic food products, sustainable goods, and outdoor equipment. It can be used in logos, packaging, and website design to convey a sense of natural authenticity and trustworthiness. In web design, it can serve as a background color for sections related to environmental responsibility or as a text color to add sophistication to headings. Consider using it for call-to-action buttons on a website promoting hiking gear or as the background for a testimonials section on a website selling organic coffee beans.

• Interior Design for Cozy Spaces

  In interior design, Wood Bark can be used to create a cozy and inviting atmosphere. As a paint color, it would work well in a study, library, or den, paired with natural wood furniture and warm lighting. It can also be incorporated through textiles such as throw pillows, curtains, or rugs to add depth and warmth to a space. It is particularly effective when used in contrast with lighter, brighter colors to prevent the room from feeling too dark or heavy. Wood Bark is a strong color that gives warmth to living spaces and can be paired with furniture in lighter colors.

• Fashion Accent Color

  In fashion, Wood Bark can be utilized as an accent color in clothing and accessories to add a touch of understated elegance. It pairs well with neutral colors like beige, cream, and gray, as well as bolder colors like forest green and burnt orange. Leather goods such as belts, bags, and shoes in this shade can add a sophisticated touch to an outfit. It can also be used as a base color for patterned fabrics with nature-inspired designs. Garments and accessorices will come across as sophisticated when adding Wood Bark.

Complementary color

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