Aubergine
General Information about #300A10 (Aubergine)
The hex color #300A10, also known as Aubergine, is a dark, muted shade of purple with subtle red undertones. In the RGB color model, it is composed of 18.82% red, 3.92% green, and 6.27% blue. This color evokes feelings of luxury, sophistication, and mystery. It is often associated with creativity, wisdom, and ambition. Aubergine can be used to create a sense of depth and richness in designs. In color psychology, darker purples are often linked to royalty and wealth, while also providing a sense of calmness and introspection. Its relative scarcity in natural settings contributes to its perceived uniqueness and elegance. Due to the low green and blue values it gives a warm appearance.
The hex color #300A10, a deep aubergine, presents accessibility challenges due to its low luminance. When used as a background color, it requires very light text to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using a tool to measure contrast is essential to verify compliance. Designers should avoid using this color for critical information or interactive elements if adequate contrast cannot be achieved. Alternatives might involve lighter shades of purple or contrasting accent colors to improve overall accessibility and user experience. Thorough testing with various users and assistive technologies is recommended to validate the color's usability.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #300A10 can be used sparingly as an accent color for headers or buttons to add a touch of sophistication and depth. Its dark nature makes it suitable for creating a moody or luxurious atmosphere on websites related to fashion, beauty, or gourmet food. However, due to its low contrast, it should be paired with lighter colors for text and important elements to maintain readability and accessibility. Consider using it in subtle backgrounds or graphic elements rather than as a primary color.
Interior Design Accent
In interior design, #300A10 can create a sense of intimacy and drama. It works well in bedrooms, studies, or dining rooms, especially when combined with warm lighting and luxurious textures like velvet or silk. It can be used on accent walls, upholstery, or decorative accessories. To balance its intensity, pair it with lighter neutrals or metallic accents. Avoid using it in small or poorly lit spaces, as it can make them feel even smaller and darker. It's also used in furniture design like velvet chairs.
Beauty and Cosmetics
In the beauty industry, #300A10, is often translated to deep, aubergine shades of lipstick or nail polish. It conveys elegance and sophistication, making it suitable for evening wear or special occasions. This color works well with various skin tones, although those with cooler undertones may find it especially flattering. It can also be used in eyeshadow palettes to create smoky eye looks or as an eyeliner for a subtle pop of color. When used as part of packaging it gives an elegant and valuable appearance.