Aubergine
General Information about Aubergine
The hex color #300815, commonly referred to as Aubergine, is a deep and rich shade of purple with reddish undertones. It belongs to the family of dark, muted colors, evoking feelings of sophistication, elegance, and mystery. In the RGB color model, it is composed of 18.82% red, 3.14% green, and 8.24% blue. Aubergine is often associated with luxury, creativity, and unconventionality. This color can add depth and character to designs and is often used in contexts where a sense of refinement and intrigue is desired. It is particularly effective when paired with lighter, contrasting colors to create visual interest and balance.
The hex color #300815, also known as Aubergine, presents some accessibility challenges, particularly when used for text or interactive elements. Due to its low luminance, the contrast ratio against a white background is insufficient to meet WCAG (Web Content Accessibility Guidelines) AA standards. This means that users with visual impairments, such as those with low vision or color blindness, may struggle to read text or distinguish elements using this color. To improve accessibility, consider pairing it with a much lighter color for text or interactive elements. Alternatively, use it sparingly for decorative purposes where legibility is not crucial. Proper color contrast is essential for an inclusive user experience, ensuring that your website or application is usable by everyone.
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Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Aubergine can be used as an accent color to provide a touch of sophistication and elegance. It pairs well with neutral colors like beige, gray, or white. Use it for headings, borders, or background elements to create a visually appealing yet subtle contrast. Due to its dark nature, avoid using it for large blocks of text unless paired with a very light text color to ensure readability. Its richness also makes it suitable for creating a luxurious feel in e-commerce websites or branding materials.
Beauty and Cosmetics
In the beauty industry, Aubergine is a popular color for eyeshadows, lipsticks, and nail polishes, offering a dramatic and sophisticated look. It can be used to create a smoky eye effect or to add depth and dimension to the lips. When used as a nail polish, it provides a chic and elegant finish. Aubergine complements various skin tones and can be used for both daytime and evening looks, making it a versatile choice for makeup artists and beauty enthusiasts alike.
Interior Design Accent
In interior design, aubergine can be employed as a rich and grounding color for accent walls, upholstery, or decorative accessories. Its depth and sophistication can create a luxurious and inviting atmosphere in living rooms, bedrooms, or dining areas. Pairing it with metallic accents like gold or copper can enhance its elegance, while using it alongside natural materials like wood or stone can create a warm and balanced aesthetic. It's crucial to balance the dark tone with lighter elements to prevent the space from feeling too heavy or enclosed.