Aubergine
About Aubergine (#300813)
The hex color code #300813 represents a dark shade of purple-red, commonly known as Aubergine. In the RGB color model, it is composed of 18.82% red, 3.14% green, and 7.45% blue. This color is often associated with sophistication, luxury, and creativity. Aubergine falls within the dark color range, making it suitable for creating dramatic and elegant designs. Its depth allows it to be used effectively as a background color or as an accent to highlight brighter elements. In color psychology, aubergine can evoke feelings of mystery and imagination. It's a versatile color, adaptable to various design contexts, from web design to interior decoration. Its unique blend of red and purple hues provides a rich visual experience.
The color #300813, also known as Aubergine, presents several accessibility challenges, particularly in web design. Its dark hue results in low contrast when used with similarly dark text or backgrounds, making it difficult for users with visual impairments to read content. According to WCAG guidelines, sufficient contrast ratios are essential for readability. For normal text (14pt bold/18pt regular and up), a contrast ratio of at least 4.5:1 is recommended. For large text (18pt bold/24pt regular and up) a ratio of 3:1 is suggested. This dark aubergine color may struggle to meet these ratios unless paired with very light colors. It's crucial to use contrast checkers to ensure compliance and consider alternatives or modifications (such as text shadows or lighter backgrounds) to enhance readability and overall accessibility for all users. Ensure sufficient contrast to accommodate users with low vision or color blindness, enhancing overall usability.
Shades
Digital Color Formats
Alternative colors
- #430a20
A slightly lighter shade of aubergine, offering better contrast against dark text.
- #5e2d3f
A muted purple that provides a softer, more accessible contrast.
- #f5f5dc
A light cream color provides a high contrast ratio to the aubergine color, which makes it easier to read the text or view the content.
Applications
Elegant Website Design
In web design, Aubergine (#300813) can be used to create a sophisticated and luxurious feel for websites, especially those related to beauty, fashion, or high-end products. It is well-suited for background elements or accents, especially when paired with complementary colors like gold or cream. However, it should be used judiciously for text to ensure readability and accessibility. Employing this color in navigation bars or header sections can create a distinguished look. Ensure sufficient contrast with text elements to adhere to web accessibility standards, providing a user-friendly experience.
Interior Design Accent
In interior design, Aubergine is often used as an accent color in living rooms or bedrooms to add depth and warmth. It can be incorporated through throw pillows, rugs, or statement furniture pieces. When combined with lighter neutrals, such as beige or light gray, it creates a balanced and inviting atmosphere. Aubergine can also be used as a wall color in smaller spaces to create a cozy and intimate feel. Pairing it with metallic accents, like brass or copper, can enhance its luxurious appeal. This deep color works well in creating a rich, dramatic space.
Fashion and Makeup
In fashion, aubergine can be used in clothing, accessories, and makeup to add a touch of elegance and mystery. For example, a silk aubergine dress would be perfect for a formal event. This color is great to add depth to the outfit, and is a great alternative to black. Aubergine is also used in nail polish and lipstick to add a touch of sophistication to the look. This color is very versatile and looks great on many skin tones, but it is important to be mindful of the shade to ensure that the color doesn't wash out the skin tone. A bold aubergine coat will make sure you stand out in the crowd and keep you warm.