Aubergine
General Information about Aubergine
The hex color #300810, commonly referred to as Aubergine, is a dark, muted shade of purple-red. It derives its name from the color of the eggplant's skin. This color is often associated with sophistication, mystery, and luxury. In the RGB color model, #300810 consists of 18.82% red, 3.14% green, and 6.27% blue. In the CMYK color model, it is composed of 0% cyan, 83.33% magenta, 66.67% yellow, and 81.18% black. Its subdued nature makes it suitable for creating elegant and understated designs. It is not a very bright color and should not be used for signs or warnings. It is best used for decorative purposes.
The hex color #300810, also known as Aubergine, presents significant accessibility challenges, particularly in text-based contexts. Its low luminance value creates insufficient contrast against both white and light-colored backgrounds, making it difficult for users with visual impairments to read text rendered in this color. To ensure inclusivity, it's crucial to use this color judiciously. When using #300810 for text or interactive elements, pair it with a very light or white color to meet WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. Avoid using it for critical information or calls to action unless adequate contrast is guaranteed. When used for decorative purposes, consider its impact on users with photosensitivity.
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Applications
Website Design
Aubergine (#300810) can serve as a sophisticated accent color in website designs, particularly for luxury brands or sites aiming for a refined aesthetic. It works well in headers, footers, or as a subtle background element. When combined with gold or cream colors, it evokes a sense of elegance and exclusivity. Ensure sufficient contrast with text elements for accessibility.
Interior Design
In interior design, Aubergine can be used to create a cozy and inviting atmosphere. Consider using it as an accent wall color in a living room or bedroom, paired with lighter neutrals like beige or gray. It can also be incorporated through textiles such as curtains, cushions, or rugs to add depth and warmth to a space.
Fashion
In fashion, Aubergine is an elegant choice for dresses, skirts, or accessories. Its rich tone complements both warm and cool skin tones, making it a versatile option for various complexions. Aubergine clothing can be paired with gold or silver jewelry, as well as neutral-colored shoes and handbags.