Aubergine
General Information about #300517
The hex color #300517, commonly referred to as Aubergine, is a deep, muted shade of purple with reddish undertones. It resides in the dark end of the color spectrum, imparting a sense of sophistication, mystery, and luxury. In the RGB color model, it consists of 18.82% red, 1.96% green, and 8.63% blue. This composition gives it a unique character, distinct from brighter purples and more common reds. Aubergine evokes feelings of richness and elegance, making it a popular choice for designs aiming to convey those qualities. Its historical associations with royalty and nobility further solidify its sophisticated image, as purple dyes were once extremely expensive and reserved for the elite. The color name itself is derived from the eggplant, a vegetable known for its similarly deep purple skin.
The hex color #300517, a deep aubergine, presents significant accessibility challenges. Its low luminance value results in very poor contrast against both white and light backgrounds, making it difficult for users with visual impairments to discern text or important interface elements. According to WCAG guidelines, this color fails even the most lenient contrast ratio requirements (3:1 for large text), let alone the more stringent ratios (4.5:1 for normal text and 7:1 for enhanced contrast). To improve accessibility, consider pairing this color with much lighter shades, or reserving it for purely decorative elements that don't convey critical information. Avoid using it for links, buttons, or other interactive components without careful consideration of its contrast against the background. Text in this color should be exceptionally large and bold to improve readability, but ultimately, a lighter color choice will provide a better user experience.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade that offers better contrast while still maintaining the dark, sophisticated feel.
A dark purple that can be used in similar contexts with slightly better readability.
This color is a deep red with subtle hints of purple, making it suitable for backgrounds, accents, and text elements, especially in designs where a touch of sophistication and passion is desired.
Applications
Web Design
In web design, aubergine (#300517) can be used to create a luxurious and sophisticated feel, especially for brands targeting high-end consumers. It works well as a background color for sections showcasing premium products or services. When used sparingly as a text color, it can add elegance, but contrast must be carefully managed. Furthermore, this color can be effectively used in website headers, footers, and call-to-action buttons to draw attention and create a memorable user experience.
Interior Design
In interior design, aubergine (#300517) is frequently used to create a sense of depth and drama. It can be applied to accent walls in living rooms or bedrooms to add a touch of opulence. When paired with metallic accents like gold or silver, it creates a luxurious ambiance. This color also works well in upholstery, such as velvet sofas or armchairs, adding a rich and inviting texture to the space. For a balanced look, complement it with lighter, neutral colors like beige or gray.
Fashion
In fashion, aubergine (#300517) is often associated with elegance and sophistication. It's a popular choice for evening wear, such as gowns and cocktail dresses, as it exudes a sense of mystery and allure. This color can also be used in accessories like handbags, scarves, and shoes to add a pop of color to an outfit. When paired with neutral colors like black, white, or gray, it creates a timeless and stylish look. Aubergine works well in both casual and formal settings, making it a versatile choice for any wardrobe.