Aubergine
General Information about Aubergine
The hexadecimal color #300417, also known as Aubergine, is a dark and muted shade of purple with a subtle reddish undertone. It belongs to the family of purples and is often associated with sophistication, luxury, and mystery. In the RGB color model, #300417 consists of 18.82% red, 1.57% green, and 9.02% blue. This combination results in a color that is perceived as deep and rich. Aubergine is often used in design to create a sense of elegance and refinement. Its CMYK values are 0%, 95%, 52%, and 81%, indicating a high concentration of magenta and black inks. The color is most effective when used intentionally and often as an accent, otherwise readability will suffer. This color can be found in varying products from fashion to interior decor.
The hex color #300417, a deep aubergine, presents significant accessibility challenges, especially for users with visual impairments. Its low luminance value of approximately 2.4 makes it difficult to distinguish from darker backgrounds. According to WCAG guidelines, the contrast ratio between the text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. When using #300417 for text, developers must choose a very light background color to ensure readability. For optimal accessibility, consider using this color sparingly, particularly for crucial interactive elements or informative text. Implementing alternative visual cues, such as icons or outlines, can further enhance usability for all users. When possible, avoid using #300417 for elements that require fine color discrimination.
Shades
Digital Color Formats
Alternative colors
- #482639
A slightly lighter shade of purple that provides better contrast and readability while maintaining a similar aesthetic.
- #5e294a
A more saturated purple that stands out more prominently against light backgrounds.
- #3f1c2b
A dark reddish-purple, offering a subtle warmth while remaining relatively dark and muted.
Applications
Web Design Accent
In web design, aubergine (#300417) can serve as a sophisticated accent color for headers or decorative elements. Its deep, muted tone evokes a sense of luxury and refinement, making it suitable for brands aiming for an elegant or mysterious aesthetic. However, due to its darkness, it's crucial to pair it with lighter, contrasting colors for text and interactive elements to ensure readability and accessibility. When used sparingly, this color can add depth and visual interest to a website, creating a memorable user experience. It is particularly effective in websites related to fashion, beauty, or art.
Interior Design Accent
In interior design, aubergine (#300417) introduces a touch of drama and opulence to a space. It works well as an accent wall color in living rooms or bedrooms, creating a cozy and inviting atmosphere. When combined with metallic accents like gold or brass, it enhances the feeling of luxury. It pairs well with neutral colors like beige, gray, or white to balance the intensity of the aubergine. Consider using aubergine in textiles such as velvet cushions or curtains to add texture and depth to the room. Proper lighting is essential to prevent the room from feeling too dark.
Fashion Statement
In the world of fashion, aubergine (#300417) is a versatile and sophisticated color choice, particularly for evening wear or statement pieces. Its deep, rich hue adds an element of mystery and elegance to any outfit. It can be used for dresses, skirts, or blouses, and pairs beautifully with metallic accessories in gold or silver. Aubergine can also be incorporated into makeup looks, such as eyeshadow or lip color, to create a dramatic and alluring effect. When combined with lighter colors like cream or blush pink, it creates a balanced and harmonious aesthetic. It is best used for creating a touch of elegance.