Aubergine
General Information about Aubergine (#300416)
The hex color #300416, commonly known as Aubergine, is a dark and muted shade of purple, evoking a sense of sophistication and mystery. It belongs to the family of purple hues, specifically leaning towards the darker end of the spectrum. In the RGB color model, #300416 is composed of 18.82% red, 1.57% green, and 8.63% blue. Its CMYK representation is approximately 0% cyan, 92% magenta, 54% yellow, and 81% black. This color is often associated with luxury, creativity, and royalty, making it a popular choice for brands aiming to convey a sense of elegance and exclusivity. Its subtle nature allows it to be versatile across various design applications, from web to print.
The hex color #300416, a deep aubergine, presents significant accessibility challenges, especially in text-based applications. Its low luminance of about 2% necessitates careful consideration of contrast ratios. To ensure readability, it's crucial to pair it with very light colors for text or interface elements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. Using a color contrast checker is advisable to verify compliance. Additionally, avoid using this color as the sole indicator of interactive elements; supplement it with other visual cues like underlines or icons to accommodate users with color vision deficiencies. When used as a background, ensure foreground elements have sufficient contrast. Careful attention to these factors will ensure an inclusive experience for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent Color
In web design, aubergine (#300416) can serve as a sophisticated accent color for headers, footers, or call-to-action buttons, especially for brands aiming to convey luxury or elegance. However, due to its darkness, it should be paired with light text or elements to ensure readability and accessibility. When incorporated into UI elements, aubergine can contribute to a visually appealing interface, but it's crucial to consider user experience by maintaining sufficient contrast and avoiding over-saturation. It can also be creatively used in website illustrations or graphics as a secondary color to add depth and visual interest.
Cosmetics and Beauty Products
In the realm of beauty and cosmetics, #300416 translates into a deep, dramatic shade perfect for lipsticks, eyeshadows, or nail polishes. This aubergine hue evokes a sense of mystery and sophistication, making it suitable for evening wear or statement looks. It complements various skin tones, particularly those with cool undertones. In product packaging, this color can enhance the perceived value and quality of the item, aligning with brands seeking to convey luxury and exclusivity. When used in eyeshadow palettes, aubergine can create depth and dimension in eye makeup looks.
Interior Design Accent
In interior design, aubergine (#300416) brings a sense of richness and warmth to spaces. It can be used as an accent wall color to add depth to a room, or incorporated in furniture upholstery, rugs, or decorative accessories. This color works well in creating cozy and intimate atmospheres, especially in living rooms or bedrooms. To prevent the space from feeling too dark, it is best to balance it with lighter neutral colors like beige, cream, or gray. Metallic accents, such as gold or copper, can further enhance the luxurious feel of the color scheme.