Aubergine

General Information about Aubergine

The hex color #300415, commonly referred to as Aubergine, is a deep, muted shade of purple with hints of red and brown. It belongs to the family of dark purples and is often associated with sophistication, elegance, and mystery. In the RGB color model, #300415 is composed of 18.82% red, 1.57% green, and 8.24% blue. This particular blend gives it a rich and complex appearance. Aubergine is frequently used in design to evoke a sense of luxury and can be found in various applications, ranging from fashion and beauty to interior design and web development. Its deep tone makes it a versatile color for creating both bold statements and subtle accents. The color is not part of the web safe colors.

The hex color #300415, a deep aubergine, presents significant accessibility challenges, particularly in text applications. Its low luminance value of 2.26 necessitates careful consideration of color contrast ratios to ensure readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. Using #300415 for text requires a very light background color to meet these standards. For UI elements and interactive components, a contrast ratio of 3:1 is essential. In situations where this contrast cannot be achieved, it is advisable to choose alternative colors to enhance accessibility for users with visual impairments or color vision deficiencies. Tools like WebAIM's contrast checker can assist in evaluating the contrast ratio of color combinations involving #300415.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design Accent

  In web design, #300415 can be used sparingly as an accent color to highlight specific elements or create a luxurious feel. It works well for backgrounds in sections where you want to draw attention, such as calls to action or headers. However, due to its darkness, it is best paired with lighter, contrasting colors for text and other foreground elements to ensure readability and accessibility. Avoid using it for large blocks of text or important interactive elements without careful consideration of contrast ratios. The color can be incorporated into logos or branding materials to evoke feelings of sophistication and mystery, especially when combined with gold or silver accents.

• Interior Design Accent

  In interior design, aubergine (#300415) can add a touch of drama and sophistication to a room. It's often used for accent walls, furniture upholstery, or decorative accessories like throw pillows and curtains. The deep, rich hue creates a sense of warmth and intimacy, making it ideal for bedrooms or living rooms. When using aubergine in interior spaces, it's important to balance it with lighter colors to prevent the room from feeling too dark or overwhelming. Complementary colors like cream, beige, or light gray work well to create a harmonious and inviting atmosphere. Metallic accents like gold or copper can also enhance the luxurious feel of aubergine.

• Beauty and Cosmetics

  Aubergine lends itself well to beauty and cosmetic applications. It can be used in eyeshadow palettes to create a smoky eye look, especially when paired with complimentary colors that add contrast. As a hair dye it can add dimension to darker hair colors, or as a lip color it can appear lush on a wide variety of skin tones. When combined with lighter shades of mauve or lavender, aubergine cosmetics can create a bold but classy statement for any beauty focused design.

Complementary color

Buttons