Aubergine

General Information about #300414

The hexadecimal color code #300414 represents a dark shade of purple, often described as Aubergine. In the RGB color model, #300414 consists of 18.82% red, 1.57% green, and 7.84% blue. This color is primarily composed of red, contributing to its warm and inviting character, while the low amounts of green and blue pull it towards a deeper, more muted tone. Aubergine is commonly associated with sophistication, luxury, and mystery. It finds use in various design contexts, from web development to interior decoration, where its rich and deep hue can add elegance and depth. The color is related to other shades of purple, maroon and burgundy but tends to have a more unique and interesting tone. Because of its darkness, it should be used carefully to make sure it is still visible.

The color #300414, also known as Aubergine, presents accessibility challenges due to its low luminance. Its dark nature results in a low contrast ratio against standard white backgrounds, potentially making text and interactive elements difficult for users with visual impairments to discern. To improve accessibility, consider pairing this color with significantly lighter text colors like white or very light grays. Ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG AA standards. Employing tools to evaluate color contrast is highly recommended. Using #300414 for large graphical elements or as a background for high-contrast icons can be more acceptable. Careful consideration of the surrounding colors and the size and weight of text are crucial for ensuring readability and usability.

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Alternative colors

Applications

• Web Design

  In web design, Aubergine (#300414) can be employed to create a luxurious and sophisticated feel. It's well-suited for backgrounds in sections where you want to convey elegance or exclusivity. When using it for text, ensure proper contrast with a light color to maintain readability. This color can also be effectively used for interactive elements like buttons and links, especially when paired with a contrasting hover state. In e-commerce, Aubergine can add a sense of high-end appeal to product pages or promotional banners, particularly for products in the beauty, fashion, or home decor industries. Its rich and deep tone is effective to communicate quality and style.

• Interior Design

  In the realm of interior design, Aubergine (#300414) can create a cozy and intimate atmosphere. It's frequently used as an accent wall color in living rooms or bedrooms, adding depth and sophistication to the space. Aubergine can also be incorporated through textiles like throw pillows, curtains, or rugs. When using Aubergine in interior design, balance is key, as it can darken a room quickly. Light-colored furniture and ample lighting can help offset this effect. Aubergine pairs well with metallic accents such as gold or brass, enhancing its luxurious feel. Consider using Aubergine in studies or libraries for a more serious and refined aesthetic.

• Fashion

  In the fashion world, Aubergine (#300414) exudes sophistication and mystery. It's a popular choice for evening wear, adding a touch of glamour to dresses, skirts, and blouses. Aubergine can also be used as an accent color in accessories like scarves, handbags, or shoes. When styling Aubergine, consider pairing it with neutral colors like black, gray, or beige to create a balanced look. Metallics, such as silver or gold, can also complement Aubergine well, adding a touch of luxury. Aubergine is suitable for a variety of skin tones, making it a versatile choice for many individuals. Its rich, dark hue can be both slimming and flattering.

Complementary color

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