Aubergine
General Information about Aubergine (#300413)
The hex color #300413, often referred to as Aubergine, is a dark, muted shade of purple. It resides within the realm of deep, rich colors, evoking feelings of sophistication, mystery, and luxury. In the RGB color model, it is composed of 18.82% red, 1.57% green, and 7.45% blue. This specific combination creates a color that is noticeably leaning towards the red end of the spectrum while still retaining the characteristic depth associated with purple hues. The color's darkness and subtle nature make it suitable for various applications, but care must be taken to ensure adequate contrast when used with text or other important visual elements. Aubergine's unique blend of red and blue offers a visually appealing option when looking for a color that is bold yet refined.
The color #300413, a deep aubergine, presents significant accessibility challenges, especially in web design. Its low luminance value of approximately 3 means it offers very little contrast against common background colors like white. Text rendered in this color on a white background would likely fail WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. To improve accessibility, consider using this color sparingly, primarily for decorative elements or backgrounds, and always pair it with high-contrast text colors like white or a very light gray. Ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers are essential to verify compliance. Avoid using this color for crucial interactive elements or information displays without sufficient contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, aubergine can be used sparingly as an accent color to add depth and sophistication. It's suitable for headers, borders, or background elements in sections where a luxurious or mysterious feel is desired. However, it's crucial to pair it with high-contrast text to ensure readability. Avoid using it for primary calls to action or important informational text. It's particularly effective in websites related to beauty, fashion, or luxury goods, where its richness can enhance the overall brand aesthetic.
Interior Design Accent
In interior design, aubergine works well as a wall color in bedrooms or living rooms to create a cozy and intimate atmosphere. It can also be used in furniture upholstery or accent pieces to add a touch of elegance and sophistication. When using aubergine in interior design, it's important to balance it with lighter colors to prevent the space from feeling too dark and enclosed. Consider pairing it with creams, grays, or metallics to create a visually appealing and balanced interior.
Fashion Color
In fashion, aubergine can be used in clothing, accessories, and makeup to evoke a sense of luxury and mystery. It's a versatile color that can be dressed up or down, making it suitable for a variety of occasions. Aubergine clothing can be paired with neutral colors like black, gray, or beige for a sophisticated look, or with bolder colors like teal or gold for a more daring ensemble. Aubergine makeup, such as eyeshadow or lipstick, can add depth and drama to your look.