Aubergine
General Information about Aubergine
The hex color #300412, also known as Aubergine, is a dark and muted shade of purple-red. It belongs to the family of reddish-purple colors and evokes feelings of luxury, sophistication, and mystery. In the RGB color model, it is composed of 18.82% red, 1.57% green, and 7.06% blue. Its CMYK representation is 0% cyan, 91.67% magenta, 62.5% yellow, and 81.18% black. Aubergine is often used in design to create a sense of depth and richness, providing a visual anchor and a sense of grounded elegance. Its nuanced tone makes it suitable for various applications, from digital interfaces to physical products, offering a touch of understated class.
The color #300412, a deep aubergine, presents significant accessibility challenges, particularly in web design. Its low luminance makes it difficult to read when used as text against a white or light-colored background. According to WCAG guidelines, sufficient contrast is crucial for readability, especially for users with visual impairments. To ensure accessibility, it is recommended to use a very light color as the foreground text on this background, or a very light background for text using this color. Tools for evaluating color contrast ratios are readily available and should be employed during the design process. Also, avoid using this color as the sole means of conveying important information, such as in graphs or charts, without providing alternative cues.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background
This color can be used as a background in web design to create a luxurious and sophisticated feel, especially when combined with gold or cream-colored text. However, due to its low contrast, it should be used sparingly and carefully to maintain accessibility standards. Great for themes in the beauty or fashion industry.
Interior Design Accent
In interior design, aubergine can be used as an accent color in furniture or wall paint to add depth and richness to a room. It pairs well with neutral colors like gray, beige, and white, creating a cozy and inviting atmosphere. The deepness of this color can make a room feel grounded and comfortable.
Fashion Accent Color
In fashion, aubergine can be used in evening wear or accessories to add a touch of elegance and sophistication. This color is often associated with royalty and mystery, making it a great choice for special occasions. When combined with jewelry it brings out the deepness and beauty of this color.