Aubergine
General Information
The hexadecimal color code #300410 represents a dark, muted shade of purple-red, commonly known as Aubergine. It is composed of 18.82% red, 1.57% green, and 6.27% blue. In the RGB color space, this translates to R:48, G:4, B:16. Aubergine evokes a sense of sophistication, depth, and subtle luxury. It is often associated with creativity, royalty, and introspection. This color is frequently used in design to create a warm, inviting, and slightly mysterious atmosphere. Its muted nature allows it to pair well with both neutral and vibrant colors, making it a versatile choice for a range of applications from web design to interior decor. The low saturation and brightness contribute to its understated elegance, making it a suitable option for backgrounds, accents, and focal points alike.
The color #300410, also known as Aubergine, presents some accessibility challenges, particularly in web design. Due to its deep, dark hue, it offers very little contrast when paired with darker text or background elements. This can make content difficult to read for users with visual impairments, including those with low vision or color blindness. To ensure accessibility, it is crucial to use #300410 with very light colors such as white (#FFFFFF) or very light shades of gray to meet WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is generally recommended. Testing the color combination with accessibility tools is advisable to confirm sufficient contrast and readability, thereby accommodating a wider range of users.
Shades
Digital Color Formats
Alternative colors
- #400820
A slightly lighter shade, #400820, can provide a touch more brightness while maintaining a similar tone.
- #200208
Using #200208 as a darker alternative preserves the aubergine feel but reduces visual impact for background elements.
- #380000
#380000 offers a hint more red, providing a slightly warmer alternative that is still close to the original aubergine.
Applications
Website Design
In web design, Aubergine (#300410) can be effectively employed as a background color for website headers or footers, conveying sophistication and luxury. It works well when combined with a light, contrasting text color, such as white or a pale gold, to ensure readability and visual balance. Furthermore, Aubergine can be utilized for accent elements like buttons or icons, providing a subtle yet distinctive touch. This color can also be incorporated into website illustrations or graphics, contributing to a cohesive and elegant visual theme.
Interior Design
In the realm of interior design, Aubergine (#300410) serves as an excellent choice for creating a cozy and elegant atmosphere. It can be used as an accent wall color in living rooms or bedrooms, providing a sense of depth and warmth. When paired with neutral colors like cream, beige, or light gray, Aubergine adds a touch of sophistication without overwhelming the space. Furthermore, this color works beautifully on furniture upholstery or decorative accessories such as throw pillows and curtains, complementing a variety of interior styles from traditional to contemporary.
Fashion Design
In fashion, #300410 (Aubergine) can be used as a base color for dresses, skirts, or blouses, creating a refined and sophisticated look. It pairs well with neutral accessories such as black shoes or a beige handbag, allowing the color to stand out without being overpowering. For a bolder statement, Aubergine can be combined with complementary colors like olive green or mustard yellow. Additionally, Aubergine can be used as an accent color for scarves, hats, or gloves, adding a touch of elegance to an outfit.