Aubergine
General Information about #30040F
The hexadecimal color code #30040F represents a dark shade of red-purple, often described as aubergine or eggplant. In the RGB color model, it is composed of 18.82% red, 1.57% green, and 5.88% blue. The color lies within the cool part of the color spectrum and evokes feelings of sophistication, luxury, and mystery. Aubergine is often associated with creativity, wisdom, and independence. It is a complex color that combines the energy of red with the stability of blue, resulting in a balanced and intriguing hue. In color theory, aubergine is considered a tertiary color, created by mixing a primary color (red) with a secondary color (purple). This results in a rich and nuanced shade that is both visually appealing and emotionally evocative. The color #30040F is a deep, muted tone, making it suitable for creating a sense of intimacy and warmth in various design applications.
The color #30040F, a deep aubergine, presents considerable accessibility challenges, especially in text and user interface design. Its low luminance value results in poor contrast against both white and black backgrounds. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. #30040F falls far short of these recommendations. Therefore, it is essential to use this color sparingly and carefully consider its impact on readability. When using #30040F for text, pair it with very light, almost white colors like #FAFAFA or #FFFFFF to ensure adequate contrast and prevent visual strain. For interactive elements, provide alternative cues such as icons or labels to supplement the color and ensure usability for all users. Developers should use color contrast tools to assess the accessibility of their designs and make necessary adjustments.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Fashion
In web design, #30040F can serve as an accent color to highlight specific elements or create a luxurious feel. Its deep, rich tone adds depth and sophistication, especially when contrasted with lighter, neutral colors. For instance, it could be used for button backgrounds, heading accents, or decorative borders. However, careful consideration is required to ensure adequate contrast for readability, especially when used for text. Complementary colors like gold or cream can be incorporated to enhance the visual appeal and balance the overall design. In fashion, aubergine is a versatile color that can be incorporated into clothing, accessories, and makeup. It is often associated with elegance and sophistication, making it suitable for evening wear and formal occasions. Aubergine eyeshadows and lipsticks can create a dramatic and alluring look, while aubergine-colored accessories can add a touch of sophistication to any outfit.
Interior Design
In interior design, #30040F can be used to create a warm and inviting atmosphere. It works particularly well in bedrooms, living rooms, and dining rooms. Aubergine walls can provide a cozy backdrop for furniture and artwork, while aubergine-colored accents, such as cushions, curtains, and rugs, can add depth and texture to a space. When using aubergine in interior design, it is important to balance it with lighter colors and natural materials to prevent the room from feeling too dark or heavy. Cream, beige, and wood tones are excellent choices for creating a harmonious and balanced interior.
Branding
In branding, #30040F conveys sophistication and luxury. Using it in a logo or website theme communicates a sense of high quality and attention to detail. It is especially effective when paired with metallic accents, such as gold or silver, to enhance the feeling of opulence. It is often used by companies in the beauty, fashion, and wine industries. When used for branding, ensure the color resonates with your target audience.