Blue Gem
General Information about #300398
The hexadecimal color #300398, often referred to as Blue Gem, is a deep and saturated shade of blue-purple. It belongs to the blue color family, exhibiting characteristics of both blue and purple hues. In the RGB color model, #300398 is composed of 18.82% red, 1.18% green, and 59.61% blue. This combination gives it a unique and somewhat mysterious quality. The color is often associated with creativity, royalty, and wisdom. It is a complex and intriguing color that is neither purely blue nor purely purple, making it a versatile option for various design applications. Its CMYK values are 68.4, 98, 0, 40.4, meaning it requires a high percentage of cyan and magenta, with almost no yellow, and a moderate amount of black to create this deep hue in print.
The hex color #300398, also known as Blue Gem, presents significant accessibility challenges. Its low luminance value of 3 means that text rendered in white on this background would have a contrast ratio of approximately 5.6:1, which meets WCAG AA standards for normal text (4.5:1) but fails to meet AAA standards (7:1). For larger text, the contrast may be sufficient for AA compliance. However, individuals with low vision may still experience difficulty distinguishing elements with this color combination. It is highly recommended to use lighter text colors for better readability and to consider providing alternative color schemes. Additionally, ensure that any interactive elements using this color have clear visual cues beyond color alone to accommodate users with color vision deficiencies. Careful consideration should be given to the context in which this color is used to ensure it does not create barriers to access.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue-purple offers better contrast against both light and dark text, improving readability.
A more vibrant purple can draw attention and maintain a sense of sophistication while ensuring sufficient contrast.
A lighter color offers better contrast, ensuring text and elements are easily visible, especially important for accessibility.
Applications
Web Design
In web design, #300398 can be used to create a sophisticated and mysterious aesthetic, particularly for websites related to technology, luxury goods, or creative agencies. It can serve as a primary brand color, evoking feelings of innovation and exclusivity. However, due to its dark nature, it is best used sparingly and paired with lighter accent colors to ensure readability and visual balance. Consider using it for background elements, headers, or call-to-action buttons to add depth and intrigue to the design. Always prioritize accessibility by ensuring sufficient contrast between text and background colors.
Beauty & Cosmetics
In the beauty industry, #300398 can be used in packaging and branding for products that aim to convey a sense of luxury and exclusivity. It is often associated with high-end cosmetics, perfumes, and skincare lines. The deep, rich color evokes feelings of elegance and sophistication, making it ideal for products targeting a discerning clientele. It can also be incorporated into eyeshadow palettes or nail polishes to create bold and dramatic looks, perfect for evening wear or special occasions. Using it as an accent color in packaging design can add a touch of refinement.
Fashion Design
In the fashion industry, #300398 can be utilized to create bold and sophisticated designs, particularly for evening wear or formal attire. The color's deep hue evokes a sense of elegance and luxury. This color can be incorporated into fabrics like velvet or silk to enhance its richness, and it can be paired with metallic accents for a glamorous look. Additionally, it can be used as a statement color for accessories such as handbags, shoes, or jewelry. This color is also suitable for creating bold and impactful designs.