Jacaranda
General Information about #300025
The hexadecimal color code #300025 represents a dark, muted shade of purple. It is composed of 18.82% red, 0% green, and 14.51% blue. In the RGB color space, it is relatively low in intensity across all channels, contributing to its dark appearance. This color is often described as Jacaranda, named after the Jacaranda tree known for its vibrant purple flowers, although the color is a much deeper and muted tone than the flower itself. It is primarily used to evoke feelings of sophistication, mystery, and elegance. The color depth gives it a strong sense of richness.
The color #300025, a deep, muted purple, presents challenges for accessibility. Its low luminance value of approximately 3% means that text rendered in this color requires very light foreground colors to meet WCAG standards for contrast ratios. For normal text (AA compliance), a contrast ratio of 4.5:1 is needed, while large text requires a 3:1 ratio. Using white (#FFFFFF) as a foreground color provides a contrast ratio of about 15:1, which is sufficient. However, lighter shades of gray or colors closer to the purple hue may not provide adequate contrast. Careful consideration must be given to the font size and weight when selecting foreground colors. Testing with accessibility tools is highly recommended to ensure compliance and readability for users with visual impairments. Dark background colors paired with dark text can cause serious accessibility issues.
Shades
Digital Color Formats
Alternative colors
- #4b0082
A lighter, more vibrant purple that offers better contrast and visibility while maintaining a similar aesthetic.
- #e6b8af
A softer, pastel purple that can be used as a background color or for less critical text elements.
- #201a3a
A dark blue-purple that provides a similar depth but offers a slightly different tonal quality.
Applications
Web Design
In web design, #300025 can be used for creating a sophisticated and mysterious atmosphere, suitable for websites related to luxury goods, cosmetics, or entertainment. It works well as a background color for sections where you want to create a sense of depth or exclusivity. The key is to balance this dark hue with lighter, contrasting elements to ensure readability and visual appeal. Consider using it for headers or as an accent color in a minimalist design to draw attention without overwhelming the user. This creates an elegant aesthetic.
Fashion
In the fashion industry, #300025 can represent elegance and mystery, suitable for evening wear or accessories. It pairs well with metallics like gold or silver, as well as contrasting colors like cream or lavender. This color works exceptionally well in velvet or silk fabrics, enhancing its luxurious feel. Consider using it for accent pieces like scarves or handbags to add a touch of sophistication to an outfit. It evokes a sense of refinement and can be used to convey a sense of high fashion and exclusivity.
Interior Design
In interior design, Jacaranda (#300025) is best used as an accent color to create a sense of depth and sophistication in a room. It can be incorporated through textiles like throw pillows, rugs, or artwork. Pairing it with lighter neutrals like gray or beige can prevent the space from feeling too dark or oppressive. Consider using it in a study or library to create a cozy, intimate atmosphere. It is not ideal for large surfaces or small rooms as it can overwhelm the space.