Azure
General Information about Azure (#2F619B)
The hexadecimal color code #2F619B represents a specific shade of blue, often referred to as 'Azure'. In the RGB color model, it is composed of 18.43% red, 38.04% green, and 61.18% blue. This combination results in a cool and calming hue, which is commonly associated with trust, stability, and professionalism. Azure is frequently used in various design contexts to evoke a sense of reliability and security. It is often favored by businesses and organizations seeking to project a trustworthy image. The color's versatility allows it to be effectively used in both digital and print media, making it a popular choice for branding, marketing materials, and user interfaces. It is a staple color in many designer's toolkits.
The color #2F619B, also known as Azure, presents a moderate level of accessibility concern. Its contrast ratio against white text is approximately 3.7:1, which falls short of the WCAG's recommended 4.5:1 for normal text. This means that users with moderate visual impairments may find it challenging to read text rendered in white against an Azure background. To improve accessibility, consider using a lighter shade of Azure for the background or opting for a darker text color to increase contrast. Alternatively, implementing larger font sizes (14pt or 18px and above) can somewhat mitigate the contrast issue, as WCAG allows for a lower contrast ratio of 3:1 for large text. When using this color for interactive elements, ensure sufficient visual cues and affordances are provided to aid users with cognitive disabilities. Always test color combinations with accessibility tools and real users to guarantee a positive experience for everyone.
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Digital Color Formats
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Applications
Web and UI Design
In web design, #2F619B can be used for website headers, navigation bars, and button backgrounds to create a professional and trustworthy feel. Its calming nature makes it suitable for websites related to finance, healthcare, or education. It can be paired with lighter shades of gray or white for a clean and modern look. In UI design, Azure can serve as a primary color for interactive elements, such as buttons and progress bars, ensuring a consistent and visually appealing user interface. The color evokes trust and stability which makes it an ideal choice for SaaS product dashboards and enterprise applications. Furthermore, it is usable in data visualizations to present data in an understandable way.
Fashion Design
In fashion, #2F619B can be incorporated into clothing designs, particularly for formal wear and business attire. It can be used for dresses, suits, and blouses to convey sophistication and confidence. Azure complements neutral colors like gray, black, and white, allowing for versatile styling options. When used as an accent color in accessories, like scarves or handbags, it adds a touch of elegance to any outfit. The color works well as a pop of color in a muted or monochromatic outfit and can be used in both men's and women's fashion.
Interior Design
In interior design, Azure can be used as an accent color in living rooms, bedrooms, or offices to create a calming and relaxing atmosphere. It can be applied to walls, furniture, or decorative accessories like pillows, curtains, and artwork. The color pairs well with neutral colors such as beige, cream, or gray, as well as natural materials like wood and stone. This creates a harmonious and inviting space, and helps to create a focal point in a room without being too overbearing. Azure's calming presence is helpful in areas where relaxation is key.