Azure
General Information
The hexadecimal color #2F609B, often referred to as Azure, is a medium-dark shade of blue. In the RGB color model, it is composed of 18.43% red, 37.65% green, and 60.78% blue. In the CMYK color model, it is composed of 69.6% cyan, 38% magenta, 0% yellow, and 39.2% black. This particular shade of blue is often associated with qualities such as stability, trust, and intelligence, making it a popular choice for various applications. It carries a sense of sophistication and calmness, often used to instill a feeling of confidence. The color falls within the blue color family, a hue widely recognized for its calming and trustworthy connotations, making it a favorite in branding and design.
The color #2f609b, also known as Azure, presents some accessibility considerations. With a relatively moderate luminance, its contrast against both pure white and pure black needs careful evaluation. When used as a text color, it's crucial to ensure sufficient contrast ratio (at least 4.5:1 for normal text and 3:1 for large text) against the background to meet WCAG (Web Content Accessibility Guidelines) standards. For interactive elements like buttons or links, the color should have a discernible contrast not only in its resting state but also on hover or focus states. This can be achieved by using a darker shade of blue for the hover state, ensuring users with visual impairments can easily identify interactive elements. When using it for graphical elements or icons, complementary colors or sufficient borders should be considered to avoid blending issues. Using a color contrast checker is highly recommended during the design process.
Shades
Digital Color Formats
Alternative colors
- #5892c6
A lighter shade of blue that provides a more gentle and calming feel while still retaining the essence of blue.
- #1a374d
A darker shade of blue which is ideal for backgrounds and elements that require a stronger visual impact.
- #778899
A neutral gray-blue that works well as a background or accent color, providing a subtle and sophisticated touch.
Applications
Web Design
In web design, #2f609b is often used for headers, navigation bars, and call-to-action buttons. Its association with trust and stability makes it a good choice for corporate websites and financial institutions. The color can evoke a sense of reliability and professionalism. Using it strategically can guide the user's eye and create a cohesive brand experience. For instance, pairing it with a lighter accent color can draw attention to important elements while maintaining a balanced and visually appealing design. This hue is also suitable for creating infographics and data visualizations.
Interior Design
In interior design, #2f609b can be used to create a calming and sophisticated atmosphere. It's often chosen for accent walls, furniture, or decorative accessories in living rooms, bedrooms, or offices. It pairs well with neutral colors like white, gray, and beige, as well as natural materials like wood and stone. The color evokes a sense of tranquility and can help create a relaxing environment. Combining it with metallic accents like gold or silver can add a touch of luxury and elegance. It's frequently seen in coastal or nautical-themed designs.
Fashion
In fashion, #2f609b provides a classic and versatile option. This blue is suitable for formal wear like suits and dresses, as well as casual wear such as jeans and sweaters. It can be paired with a variety of colors, including white, black, gray, and even brighter hues like yellow or pink. This color conveys a sense of sophistication and confidence. It is often seen in professional settings and special occasions. Accessories in complementary colors can enhance the overall look and add a touch of personality.