Azure
General Information about Azure (#2F5DA7)
The hex color #2F5DA7, also known as Azure, is a shade of blue that lies in the blue-violet spectrum. It is composed of 18.43% red, 36.47% green, and 65.49% blue. In the RGB color model, it has the values 47 red, 93 green, and 167 blue. In the CMYK color model, it is composed of 71.26% cyan, 44.31% magenta, 0% yellow, and 34.51% black. This color is often associated with feelings of calmness, trust, and stability. It is frequently used in corporate branding, web design, and interior design to evoke a sense of professionalism and tranquility. Azure's versatility makes it a popular choice for various applications, ranging from digital interfaces to physical products, where its soothing and reliable qualities can enhance the overall aesthetic and user experience.
The color #2F5DA7, a shade of azure, presents moderate accessibility challenges. Its luminance value of 0.24 falls below the recommended threshold for sufficient contrast against both white and black backgrounds. When used with white text, the contrast ratio is approximately 2.6:1, and with black text, it's around 3.2:1. These ratios are below the WCAG AA standard of 4.5:1 for normal text. To improve accessibility, consider using a lighter color for text on a #2F5DA7 background or a darker shade for the background when using lighter text. Using larger font sizes (14pt bold/18pt regular) can meet WCAG AA with a 3:1 contrast ratio, but still falls short of AAA compliance. Careful consideration of text and interactive element size is crucial to provide a better experience for users with visual impairments. Additionally, providing alternative visual cues, such as icons or borders, alongside color can enhance usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #2F5DA7 can be effectively used for navigational elements like headers and footers to create a clear visual structure. It can also serve as the primary color for buttons, links, and other interactive elements, enhancing user experience by providing a sense of consistency throughout the site. Its cool and calming effect makes it a suitable choice for websites related to technology, finance, or education, where trustworthiness and professionalism are paramount. When combined with complementary colors or lighter shades, #2F5DA7 can create visually appealing designs that are both aesthetically pleasing and user-friendly.
Branding
In branding, #2F5DA7 is a versatile color that can represent reliability, intelligence, and sophistication. It is suitable for companies that want to project an image of trustworthiness and innovation. The color can be incorporated into logos, business cards, and marketing materials to create a consistent brand identity. Its adaptability allows it to be paired with various colors to achieve different effects, such as pairing it with yellow for a contrast that catches the eye or with gray for a more subdued and professional look. The color can evoke feelings of confidence and assurance, making it an excellent choice for businesses aiming to build strong customer relationships.
Interior Design
In interior design, #2F5DA7 can be used to create a serene and sophisticated atmosphere. It works well in bedrooms and living rooms, where the goal is to create a relaxing environment. The color can be applied to walls, furniture, or decorative accents to add depth and visual interest to the space. It pairs well with neutral colors such as white, gray, and beige, as well as natural materials like wood and stone. The result is a timeless and elegant space that promotes a sense of tranquility and well-being.