Jacarta
General Information about #2F316C
The hexadecimal color #2F316C, also known as Jacarta, is a dark shade of blue-purple. In the RGB color model, it comprises 18.43% red, 19.22% green, and 42.35% blue. In the CMYK color model, its composition is 56.5% cyan, 54.6% magenta, 0% yellow, and 57.6% black. This color evokes feelings of sophistication, depth, and tranquility. Its name, Jacarta, is a variation that doesn't directly correspond to a known color naming standard, but the color itself is reminiscent of deep twilight skies or luxurious velvet fabrics. The color is more on the cool side of the spectrum.
The color #2F316C, a deep shade of indigo, presents some accessibility challenges. Its low luminosity results in a poor contrast ratio against white text, potentially making it difficult for users with visual impairments to read. WCAG guidelines recommend a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. When using this color for text, a lighter color like white might not be sufficient. It's crucial to test the color combination with accessibility tools to ensure compliance. For backgrounds, pairing it with very bright colors like yellows or greens can improve readability for a broader range of users. Considering alternatives or modifications is vital to ensure inclusive design.
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Applications
Web Design
In web design, Jacarta (#2F316C) can serve as a sophisticated background color for websites targeting a mature audience or those in the financial or technological sectors. Its depth conveys trust and stability. This color could be used in combination with a sans-serif font. As background color, it can highlight certain sections.
Beauty & Cosmetics
Within the beauty industry, Jacarta can be employed in packaging design for luxury skincare or cosmetic products. Its association with elegance and refinement makes it suitable for brands seeking to project an image of exclusivity and high quality. The color works excellent with golden letters and symbols.
Interior Design
In interior design, Jacarta can be used as an accent wall color in a study or library to create a sense of depth and intellectual curiosity. It pairs well with natural wood tones and metallic accents, such as brass or copper, for a sophisticated and inviting space. For a stronger contrast, white elements can be added.