Rangitoto
General Information
The hexadecimal color code #2F2B1E represents a dark shade of brown, often referred to as 'Rangitoto'. It is composed of 18.4% red, 16.9% green, and 11.8% blue. In the RGB color model, it is defined by the values (47, 43, 30). This color leans towards the cooler side of browns, offering a muted and subdued appearance. It is frequently employed in designs aiming for a natural, earthy, or vintage aesthetic. The name 'Rangitoto' is likely derived from the volcanic island near Auckland, New Zealand, reflecting the color's association with earth and natural landscapes. Due to its dark nature, it's important to consider contrast when using this color in text or interface elements to ensure readability.
The color #2F2B1E, also known as Rangitoto, presents some accessibility challenges due to its low luminance. When used as text against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) contrast ratios, particularly for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. To improve accessibility, consider using a lighter background color or a lighter shade of text. Testing with accessibility tools and user feedback can help ensure content is accessible to a wide audience. Ensure interactive elements using this color have clear focus indicators for keyboard users. Consider using this color for decorative purposes rather than critical information.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Rangitoto (#2F2B1E) can be applied to create a sophisticated and earthy aesthetic. It's suitable for backgrounds, borders, or accents in websites related to nature, organic products, or luxury brands. The color evokes a sense of warmth and stability, making it ideal for brands aiming to project trustworthiness and reliability. Combining it with lighter neutrals or contrasting it with vibrant accent colors can create visually appealing layouts. Use it sparingly in typography to maintain readability, especially against lighter backgrounds.
Interior Design
In interior design, Rangitoto (#2F2B1E) is perfect for creating a cozy and inviting atmosphere. It can be used as a wall color in living rooms or bedrooms, especially when paired with natural textures like wood and stone. It also works well for furniture upholstery or accent pieces, adding a touch of sophistication and warmth to the space. The color complements well with other earthy tones, such as greens, browns, and creams, to create a harmonious and relaxing environment. It is a good choice for flooring too.
Packaging design
Rangitoto (#2F2B1E) is an excellent choice for packaging design, especially for products that emphasize natural ingredients or sustainability. The color can be used for boxes, labels, or containers to evoke a sense of earthiness and quality. Paired with minimalist typography and natural textures, it can create a premium and eco-friendly look. It works well for food, cosmetics, and home goods packaging. Using spot UV or embossing can further enhance the visual appeal and tactile experience of the packaging.