Jacarta
General Information about Jacarta
The hex color #2F2A71, also referred to as Jacarta, is a dark shade of purple with a subdued and sophisticated character. It belongs to the blue-violet color family and has a relatively low saturation and luminance. In the RGB color model, it is composed of 18.43% red, 16.47% green, and 44.31% blue. In the HSV (or HSB) model, its hue is around 244 degrees, its saturation is 63%, and its brightness is 44%. Jacarta is often associated with qualities like sophistication, mystery, and creativity. It's a color that evokes a sense of depth and can be used to create a calming and contemplative atmosphere. Its hexadecimal value makes it easily applicable in digital design, where precise color matching is essential.
The hex color #2F2A71, also known as Jacarta, presents several accessibility considerations for web developers. Its relatively low luminance value of approximately 7% means that it requires a light-colored text to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Therefore, when using #2F2A71 as a background color, ensure that the foreground text is a light color such as white (#FFFFFF) or a very light shade of gray to meet these contrast requirements. Additionally, avoid using this color for essential UI elements like buttons or links without proper contrast, as users with visual impairments may struggle to perceive them. Consider providing alternative styling options for users who need them. Also, be mindful of colorblindness, and choose color pairings that offer sufficient differentiation for those with color vision deficiencies. Always test your color combinations with accessibility tools to verify compliance.
Shades
Digital Color Formats
Alternative colors
Applications
Dark Mode Website Theme
Jacarta (#2F2A71) can be effectively used as a primary color in a website's dark mode theme, providing a sophisticated and modern look. It pairs well with lighter accent colors to create a balanced and visually appealing interface. Use it in website headers, footers, or sidebars to give a strong sense of identity and allow your content to take center stage. It is very applicable to tech, finance or educational sites. To ensure readability, use light colored text. It should be used sparingly on interactive elements due to its low contrast.
Fashion and Interior Design Accent
In fashion, Jacarta (#2F2A71) can be used as an accent color in clothing design, particularly in evening wear or formal attire. It adds a touch of elegance and sophistication without being overly bold. Consider using it in accessories like scarves, handbags, or jewelry to complement a neutral-colored outfit. In interior design, Jacarta can be applied as an accent wall color or in decorative elements such as cushions, curtains, or rugs to bring depth and richness to a room.
Branding and Corporate Identity
Jacarta (#2F2A71) can be used in branding to evoke feelings of trust, wisdom, and creativity. It’s suitable for businesses in the technology, education, or consulting sectors. It is an understated color that, when combined with lighter tones, is attention grabbing. Using #2F2A71 for logos, business cards, and website design elements can create a consistent and professional brand identity. Pair it with complementary colors or lighter shades to balance its depth and create visual interest.