Jacarta
General Information about #2F2A70
The hexadecimal color #2F2A70, also known as Jacarta, is a deep, muted shade of purple with a hint of blue. It belongs to the cool color family and is often associated with feelings of sophistication, mystery, and creativity. In the RGB color model, #2F2A70 is composed of 18.43% red, 16.47% green, and 43.92% blue. In the CMYK color model, which is primarily used for printing, it consists of 58% cyan, 63% magenta, 0% yellow, and 56% black. This color is versatile and can be used in various design applications, from web development to interior decorating. It is important to consider the context and intended audience when incorporating this color into a project, as its psychological effects can vary depending on cultural background and personal preferences. The Jacarta color evokes a sense of depth and can add a touch of elegance to any visual design.
The hex color #2F2A70, also known as Jacarta, presents some accessibility challenges, especially when used as a background color for text. Its low luminance contrast ratio against white or light-colored text may make it difficult for users with visual impairments to read the content. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text. To ensure accessibility, it's crucial to pair this dark color with very light text colors like white (#FFFFFF) or a very light gray to achieve sufficient contrast. Additionally, consider providing alternative color schemes for users who might need them. Using tools that check color contrast ratios during the design phase helps to mitigate these accessibility concerns and create a more inclusive web experience. For graphical elements and user interface components, ensure a contrast ratio of at least 3:1.
Shades
Digital Color Formats
Alternative colors
- #484293
A slightly lighter shade of purple that maintains a similar aesthetic but offers improved contrast against white text.
- #1d1a3b
A darker, almost black shade of purple, suitable for creating strong visual hierarchy and a sense of depth.
- #555099
A lighter variant to create a vibrant, eye-catching background with slightly improved readability compared to the original color
Applications
Web Design and UI
In web design, #2F2A70 can be utilized to craft a sophisticated and modern aesthetic, particularly suitable for websites related to technology, finance, or luxury brands. It can be used for headers, footers, or as an accent color to highlight key elements. The deep, muted tone evokes a sense of professionalism and reliability. In user interface (UI) design, this color can serve as a background for dark-themed interfaces, providing a visually pleasing experience while reducing eye strain in low-light environments. When implementing this color in web applications, it is essential to consider accessibility guidelines by ensuring sufficient contrast between text and background.
Fashion and Interior Design
In the fashion industry, the color #2F2A70 can be incorporated into clothing designs to create elegant and understated looks. It is particularly well-suited for evening wear or formal attire, offering a sophisticated alternative to traditional black. The color can also be used in accessories, such as handbags or scarves, to add a touch of depth and richness to an outfit. In interior design, this color can be applied to walls or furniture to create a calming and inviting atmosphere. When paired with lighter colors and natural materials, it can transform a space into a tranquil retreat. Consider using it as an accent color in decorative pillows or artwork to add subtle visual interest without overwhelming the room.
Graphic Design and Art
In graphic design, #2F2A70 serves as a versatile color for creating brand identities and marketing materials. It lends itself well to logos, business cards, and brochures, conveying a sense of sophistication and trustworthiness. The color can be combined with complementary shades to create visually striking designs that capture attention. In the realm of art, the color #2F2A70 can be utilized to create depth and dimension in paintings or digital artwork. Its rich, dark tone can be used to represent shadows and create contrast, adding visual interest to the composition. Artists can experiment with different textures and brushstrokes to explore the full potential of this color.