Jacarta

General Information

The hex color #2F2872, often referred to as "Jacarta," is a deep, muted shade of purple in the blue-violet range. In the RGB color model, it is composed of 18.43% red, 15.69% green, and 44.71% blue. In the CMYK color model, it consists of 59% cyan, 65% magenta, 0% yellow, and 55% black. This color conveys a sense of sophistication, mystery, and depth. Due to its relatively low brightness, it's often used as an accent color or for backgrounds when paired with lighter hues to ensure readability. Jacarta can evoke feelings of calmness and contemplation, making it suitable for designs aiming to project a sense of seriousness or elegance.

The hex color #2F2872, also known as Jacarta, presents specific accessibility challenges, particularly when used as a background or text color. Its dark nature results in low contrast against darker shades, potentially making content difficult to read for users with visual impairments. To ensure accessibility, it is crucial to pair this color with lighter hues. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (at least 14 points bold or 18 points regular). Tools like contrast checkers can help verify compliance with WCAG guidelines. When using #2F2872 for interactive elements, ensure sufficient visual cues, such as borders or icons, are present to aid users who may have difficulty distinguishing color alone. Avoid using it for essential information without providing alternative indicators.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, #2F2872 can be employed to create a sophisticated and professional atmosphere. It works exceptionally well for headers, navigation bars, or as an accent color to draw attention to specific elements. When used thoughtfully, this hue can subtly enhance the visual appeal of a website, contributing to a cohesive and polished aesthetic. Balance is crucial when using dark colors; ensure adequate white space to prevent the design from feeling heavy or overwhelming. Consider using it for call-to-action buttons to create a memorable visual impact, prompting users to engage with the content.

• Fashion

  In the realm of fashion, #2F2872 exudes an air of mystery and elegance, making it an ideal choice for evening wear or statement pieces. This deep color can add a touch of sophistication to any ensemble, whether used as the primary color or as an accent. Its ability to pair well with both neutral and vibrant colors makes it a versatile option for various styles and occasions. For those looking to make a bold statement, incorporating this color into accessories or footwear can add depth and intrigue to their overall look, creating a lasting impression.

• Interior Design

  In interior design, #2F2872 offers a unique way to incorporate color and create a calming ambiance. Whether used as an accent wall color, in upholstery, or as part of a larger decorative element, Jacarta adds depth and sophistication to any room. Its versatility allows it to be paired with lighter colors to brighten the space or with darker hues for a more dramatic effect. Using this color strategically can enhance the overall aesthetic of a room, making it feel both luxurious and inviting. The key is to balance its intensity with softer elements to achieve a harmonious and visually appealing environment.

Complementary color

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