Jacarta
General Information
The hex color #2F2870, also known as Jacarta, is a dark, muted shade of purple-blue, evoking feelings of sophistication and mystery. In the RGB color model, it is composed of 18.43% red, 15.69% green, and 43.92% blue. In the CMYK color model, it is composed of 58% cyan, 64% magenta, 0% yellow, and 56% black. This color is often associated with creativity, wisdom, and elegance. Its subdued nature makes it suitable for designs aiming to convey a sense of understated luxury or intellectual depth. It can be used to create visually appealing and memorable designs, whether in web development, graphic design, or interior decoration. Its versatility allows it to be paired with a variety of other colors, from light neutrals to vibrant accents, to achieve different aesthetic effects.
The hex color #2F2870, also known as Jacarta, presents some accessibility challenges, particularly when used as a background or text color. Its relatively low luminance can create insufficient contrast with many foreground colors, potentially making it difficult for users with visual impairments to read text or distinguish elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #2F2870, careful consideration must be given to the accompanying color choices to ensure adequate contrast. Lighter shades of yellow, white, or green might offer sufficient contrast, but testing with accessibility tools is crucial. Also, avoid using this color for essential interactive elements without proper contrast to ensure usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Jacarta (#2F2870) can be employed to evoke a sense of sophistication and mystery in website designs, especially in headers, footers, or as an accent color. Its deep, muted tone pairs well with minimalist layouts, allowing it to add depth without overwhelming the user. It is particularly suitable for websites promoting luxury goods, consulting services, or educational institutions. To enhance user experience, it's crucial to ensure that the color is used judiciously, with sufficient contrast for readability and accessibility. Consider pairing it with lighter shades of gray or complementary colors to create a balanced visual hierarchy that guides the user's eye and reinforces the website's overall aesthetic.
Fashion and Interior Design
In the realm of fashion, Jacarta (#2F2870) can be utilized to create elegant and understated looks. It can be incorporated into evening wear, formal suits, or accessories such as scarves and handbags. Its rich tone provides a versatile base that can be accented with metallic details or complementary colors like gold or silver. In interior design, Jacarta can be used as an accent wall color, upholstery choice, or decorative element to bring a touch of refinement to spaces. The color can be paired with lighter neutrals, such as cream or beige, to create a harmonious and inviting ambiance.
Branding
In branding, Jacarta (#2F2870) conveys sophistication, trust, and creativity. It is an excellent choice for companies in sectors like technology, consulting, or finance that want to project a sense of innovation and reliability. The color can be used in logos, business cards, and marketing materials to establish a unique and memorable brand identity. It pairs well with modern typography and geometric designs, creating a visual language that speaks to a forward-thinking audience. Ensure that the color reflects the company's values and mission, creating an aesthetic that resonates with clients.