Jacarta
General Information about #2F2774
The hexadecimal color #2F2774, commonly referred to as Jacarta, is a deep, muted shade of purple within the blue-violet spectrum. It possesses an RGB (Red, Green, Blue) value of R:47, G:39, B:116, and a CMYK (Cyan, Magenta, Yellow, Key/Black) value of C:59, M:66, Y:0, K:55. This color is often associated with sophistication, mystery, and creativity. In color psychology, darker purples like #2F2774 can evoke feelings of luxury, ambition, and independence. Historically, purple dyes were expensive and associated with royalty, contributing to the color's connotations of wealth and power. Jacarta can be effectively used in designs aiming to convey elegance, knowledge, and unique style.
The hex color #2F2774, also known as Jacarta, presents specific accessibility considerations, particularly in web design. Its dark hue means that careful attention must be paid to color contrast when pairing it with text or other interactive elements. To meet WCAG (Web Content Accessibility Guidelines) standards, it's essential to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular) against a light background. Insufficient contrast can render content unreadable for users with visual impairments. Using online contrast checkers is highly recommended to validate the compliance of color combinations. Moreover, avoid using color as the sole means of conveying information; supplement color cues with text labels or icons to cater to users who may have difficulty distinguishing colors.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of purple can offer better readability in certain contexts while maintaining a similar aesthetic feel.
This darker shade provides a stronger, more intense feel and can be used to create a more dramatic effect.
A softer hue with a touch of gray for a more subtle presence.
Applications
Web Development
In web development, #2F2774 can be used to create a sophisticated and modern feel. It is particularly effective for backgrounds, headers, and call-to-action buttons where a sense of authority and elegance is desired. Its depth adds visual interest, making it suitable for websites targeting professional or creative audiences. However, careful consideration must be given to text color choices to ensure readability. White or light-colored text on a #2F2774 background can be quite striking, but it's crucial to maintain sufficient contrast to meet accessibility standards. Furthermore, this color can be incorporated into website branding to convey a sense of innovation and trustworthiness.
Interior Design and Fashion
In interior design, Jacarta (#2F2774) can introduce a touch of sophistication and mystery to a space. It's often used as an accent color in living rooms, bedrooms, or home offices, paired with lighter neutrals to create balance. Consider using it for cushions, throws, or artwork to add depth and character without overwhelming the room. In fashion, this color makes an elegant choice for evening wear, formal attire, or accessories. It can be paired with metallic accents like silver or gold to create a luxurious and refined look. Jacarta conveys a sense of confidence and understated glamour.
Graphic Design
Within graphic design, Jacarta (#2F2774) provides a deep and intriguing tone suitable for backgrounds, branding elements, or accent details. It is particularly effective in creating a sense of depth, sophistication, or mystery in visual communications. For instance, in logo design or promotional materials, this color can communicate a premium or high-quality image. Pair it with contrasting colors like yellows or oranges to create a striking visual impact, or use it with complementary shades of blue and green for a harmonious and balanced composition. Always consider the overall message and audience when selecting this color for graphic design projects.