Cocoa Brown
General Information about Cocoa Brown
The hexadecimal color code #2F211A represents a dark shade of brown, often referred to as cocoa brown due to its resemblance to the color of cocoa powder. In the RGB color model, it consists of 18.43% red, 12.94% green, and 10.2% blue. This color is commonly associated with earth tones, warmth, and comfort. It belongs to the brown color family, which is characterized by its natural and grounding qualities. In terms of color psychology, brown is often linked to stability, reliability, and a sense of connection to nature. The darkness of #2F211A suggests sophistication and understated elegance, making it a popular choice for designs aiming to convey these attributes. The color is created by reducing the intensity of red, green and blue from their maximum values which results in a dark, earthy hue.
The color #2F211A, a dark cocoa brown, presents some accessibility challenges, particularly when used for text or interactive elements. Its low luminance results in a poor contrast ratio against a standard white background, making it difficult for users with visual impairments to read or discern interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Cocoa Brown falls significantly short of these recommendations. To enhance accessibility, consider using this color sparingly and always paired with a very light color for text or interactive elements. Aim for a contrast ratio checker to ensure that the combination meets accessibility standards and provides an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Branding and Web Design
Cocoa Brown (#2F211A) evokes warmth and sophistication, making it a great choice for branding materials aiming for a classic, understated aesthetic. This color works wonderfully in the design of logos, business cards, and website elements for businesses in the fields of artisanal goods, coffee shops, or luxury brands. The deep brown exudes a sense of quality and reliability, which can help build trust with customers. In web design, it can be used as a background color to create a cozy and inviting atmosphere, especially when combined with lighter, contrasting text for readability.
Interior Design
In interior design, Cocoa Brown can be used to create a warm and inviting space. It works well as an accent color for walls, furniture, or decorative elements. This color pairs nicely with natural materials like wood and leather, enhancing the sense of comfort and earthiness. For example, a living room with Cocoa Brown accent walls, complemented by beige sofas and wooden furniture, can create a cozy and sophisticated atmosphere. The color also works in combination with other natural tones such as beige, creme or ivory.
Fashion
In fashion, Cocoa Brown can be used for creating elegant and timeless outfits. The color is perfect for outerwear like coats and jackets, as well as accessories such as handbags and shoes. Cocoa Brown works well with other neutral colors like black, white, and gray, as well as richer tones like burgundy and forest green. A Cocoa Brown coat paired with black trousers and a cream-colored sweater, makes an effortless stylish ensemble.