Persian Indigo
General Information about Persian Indigo
The hexadecimal color code #2F197F, also known as Persian Indigo, represents a deep and rich shade of violet-blue. It is composed of 18.43% red, 9.8% green, and 49.8% blue. In the RGB color model, this translates to 47 red, 25 green, and 127 blue. This color is often associated with royalty, wisdom, and spirituality, and it evokes feelings of sophistication and creativity. Persian Indigo can be used in many applications and is well known in the fashion industry. This color is also known for its calming and serene qualities. The color is a perfect choice to convey an air of sophistication. This color is not easily found in nature, and as such is often used to represent something artificial.
The color #2F197F, also known as Persian Indigo, presents some accessibility challenges, particularly for text-based content. Due to its deep and saturated nature, it offers limited contrast when paired with lighter colors, potentially making it difficult for users with visual impairments to read. When using this color for text, it's crucial to ensure a high contrast ratio against the background. White or very light shades of yellow or green are generally good choices. Tools like contrast checkers can help determine if the contrast meets WCAG (Web Content Accessibility Guidelines) standards. In user interface design, consider using this color sparingly, perhaps for decorative elements, to avoid fatiguing the user's eyes. When used for interactive elements like buttons, provide clear visual cues beyond color alone to indicate the element's state, such as changes in shape or size.
Shades
Digital Color Formats
Alternative colors
- #483d8b
A slightly lighter shade of indigo that maintains the richness of the original while providing improved contrast against white backgrounds.
- #5f4b8b
A more desaturated indigo that works well as a background color without overpowering other elements.
- #8a2be2
A bright and bold violet hue for designs needing a bright accent, with a touch of femininity.
Applications
Branding and Identity
Persian Indigo, with its regal and mysterious character, is well-suited for branding projects that aim to convey sophistication and exclusivity. It can be effectively used in logos, website designs, and marketing materials for luxury brands, high-end services, or creative agencies seeking to project an image of innovation and artistry. It's also a great color for companies in the space and astronomy fields, as it creates a sense of the great unknown of outer space. The color can evoke feelings of trust and respect, which are also important factors in branding.
Web Design Accents
In web design, #2F197F can serve as a powerful accent color to draw attention to key elements, such as calls to action or important information. It can also be used for headings and subheadings, creating a visual hierarchy and enhancing the overall aesthetic appeal. When designing a website with this color, ensure the other colors used on the page will not clash with this color. Complementary colors can be a good choice.
Interior Design Accent
In interior design, Persian Indigo can be used to create a dramatic and inviting atmosphere in living spaces. It works well as an accent wall color in bedrooms, living rooms, or studies. It can also be incorporated into furniture upholstery, rugs, or decorative accessories to add a touch of elegance and depth to the room. Because of the color's association with sophistication and elegance, it is best suited in the living areas and master bedrooms of a residence.