Persian Indigo
About Persian Indigo (#2F187F)
Persian Indigo, represented by the hexadecimal color code #2F187F, is a deep, rich shade of purple. In the RGB color model, it is composed of 18.43% red, 9.41% green, and 49.8% blue. The color is often associated with royalty, wisdom, and spirituality. It's a complex and intriguing color that can evoke feelings of creativity and contemplation. In terms of color theory, Persian Indigo resides in the purple family, positioned between blue and violet. Its darkness gives it a sense of depth and mystery, making it a good choice for designs that aim to create a sense of sophistication or drama. When used effectively, Persian Indigo can add a touch of elegance and refinement to a wide range of applications.
The hex color #2F187F, also known as Persian Indigo, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it necessitates very light text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG 2.0 AA standards. For AAA compliance, these ratios increase to 7:1 and 4.5:1, respectively. Testing with accessibility tools is crucial to confirm sufficient contrast. Avoid using #2F187F for elements where color is the sole indicator of functionality, such as links or important interactive elements. Providing supplementary cues like underlines or icons can significantly improve usability for users with visual impairments. Careful consideration of text size, weight, and surrounding colors is necessary to optimize accessibility when using Persian Indigo.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and UI
Persian Indigo, with its deep and mysterious tone, is well-suited for website designs aiming to evoke feelings of sophistication and luxury. It can be used effectively in headers, footers, and as a background for sections containing important information. In UI design, it's great for highlighting interactive elements such as buttons or calls to action, especially when paired with contrasting colors like yellows or oranges. However, it's essential to ensure sufficient contrast between text and background colors to maintain readability and accessibility. Consider using it in combination with lighter shades of purple or complementary colors to create visual interest and depth.
Interior Design
In interior design, Persian Indigo can serve as an accent color in a room, adding a touch of elegance and drama. It can be used for walls, furniture upholstery, or decorative accessories like cushions and curtains. It pairs well with neutral colors such as gray, beige, and white, as well as metallic accents like gold and silver. When using Persian Indigo in a small space, it's important to balance it with lighter colors to prevent the room from feeling too dark or cramped. Consider incorporating natural light and reflective surfaces to enhance the overall ambiance.
Branding and Packaging
Persian Indigo is a popular choice for creating eye-catching packaging designs, especially for products targeting a sophisticated audience. It can be used for boxes, labels, and wraps, often combined with gold or silver foil stamping to enhance the sense of luxury. In branding, it can be incorporated into logos, business cards, and marketing materials to convey a message of quality and exclusivity. However, it's important to ensure that the color aligns with the brand's overall identity and resonates with its target market. Consider conducting market research to understand how the color is perceived by potential customers.