Aubergine
General Information about Aubergine
The hex color #2F0511, also known as Aubergine, is a dark, muted shade of purple-red. It evokes feelings of sophistication, luxury, and mystery. In the RGB color model, #2F0511 is composed of 18.43% red, 1.96% green, and 6.67% blue. In the CMYK color model, it consists of 0% cyan, 89.47% magenta, 63.16% yellow, and 81.57% black. This color is often associated with elegance, creativity, and royalty. Its dark undertones make it suitable for creating a sense of depth and intimacy, while its purple hues bring a touch of sophistication. Aubergine can be used effectively in both digital and print media to convey a sense of luxury and refinement, provided that it is used carefully with contrast in mind.
The color #2F0511, a deep aubergine, presents accessibility challenges due to its low luminance. When used as text, it requires a light background to ensure sufficient contrast for readability, adhering to WCAG guidelines for minimum contrast ratios. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using this color for interactive elements like buttons or links necessitates careful consideration of focus indicators, making sure they are clearly distinguishable. Additionally, avoid using this color alone to convey crucial information, as users with visual impairments might not perceive it effectively. Instead, combine it with text labels or icons to guarantee inclusive communication. Adequate testing with accessibility evaluation tools is crucial to validate the color scheme's compliance and ensure a positive user experience for all individuals.
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Digital Color Formats
Alternative colors
Applications
Website Design
In web design, aubergine can be utilized to create a sophisticated and luxurious aesthetic, particularly for brands aiming to convey elegance and exclusivity. It works well as a background color for sections intended to highlight premium content or special offers. For instance, an e-commerce website specializing in high-end fashion might use aubergine to create a visually appealing banner announcing a new designer collection. However, it is crucial to balance its richness with lighter, complementary colors to avoid overwhelming the user and maintain readability. Consider pairing it with gold or cream accents for a touch of opulence or with muted grays for a more contemporary feel. Using aubergine judiciously can enhance the overall user experience by adding depth and character to the website's design.
Interior Design
In interior design, aubergine serves as a powerful accent color capable of adding depth and warmth to a room. It can be incorporated through wall paint, upholstery, or accessories like cushions and throws. A living room featuring aubergine walls, paired with neutral furniture and metallic accents, can create a cozy yet sophisticated atmosphere. Alternatively, a bedroom with aubergine bedding and curtains can evoke a sense of relaxation and luxury. The color's ability to absorb light makes it particularly suitable for spaces where a sense of intimacy is desired. However, it's important to use aubergine judiciously, as overusing it can make a room feel small and enclosed. Balancing it with lighter colors and ample lighting is essential to create a balanced and inviting space.
Fashion Design
In the fashion industry, aubergine is often used to create a sense of mystery and allure. It can be a fantastic alternative to black for evening wear, offering a rich and elegant aesthetic without being overly stark. An aubergine gown paired with delicate jewelry can make a striking statement at a formal event. The color also works well for accessories, such as handbags and scarves, adding a touch of sophistication to everyday outfits. For a more casual look, aubergine can be combined with denim or other neutral colors. It can also be used in patterned fabrics to add depth and complexity. Overall, aubergine is a versatile color that can be adapted to a variety of styles and occasions.