Blue Gem
About Blue Gem (#2F04B0)
The hex color #2F04B0, commonly referred to as Blue Gem, is a deep and intense shade of blue with purple undertones. In the RGB color model, it is composed of 18.43% red, 1.57% green, and 69.02% blue. This composition results in a vibrant and saturated color that evokes feelings of royalty, mystery, and sophistication. Blue Gem is often associated with creativity, intuition, and spirituality, making it a popular choice in various design applications. It belongs to the broader family of blue and purple colors, offering a unique blend that sets it apart from more standard hues. The color's visual weight and intensity mean it should be used judiciously, often as an accent or highlight, to avoid overwhelming the overall design.
The hex color #2F04B0, also known as Blue Gem, presents certain accessibility challenges, particularly concerning contrast. When used as a background color, it requires very light text (ideally white or near-white) to ensure sufficient contrast for readability, complying with WCAG guidelines. Text color options should be carefully evaluated through contrast ratio checkers to meet at least the AA standard (4.5:1 for normal text, 3:1 for large text). For users with low vision or color blindness, this is crucial. When used for interactive elements like buttons or links, consider adding additional cues beyond color alone, such as underlines or icons, to ensure usability for all users. Furthermore, avoid using this color as the sole indicator of functionality or information, as it may not be distinguishable by everyone.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue can offer better contrast and readability, especially for text.
A more desaturated blue can be less visually intense and more accessible for extended reading.
A brighter purple color creates a strong visual impact while maintaining a modern aesthetic.
Applications
Website Accent Color
Blue Gem (#2F04B0) can be effectively used as an accent color in website design, particularly for highlighting calls to action or important navigation elements. Its deep, rich hue adds a touch of sophistication and elegance, making it suitable for brands aiming to convey a sense of luxury or exclusivity. When paired with neutral backgrounds such as grays or whites, it creates a visually appealing contrast that draws the user's attention. It's important to ensure that text on this background has sufficient contrast for accessibility.
Fashion and Interior Design
In fashion, Blue Gem can be incorporated into evening wear or accessories to add a bold and dramatic flair. The deep blue-purple hue complements a variety of skin tones and can be paired with metallic accents for a glamorous look. For interior design, this color could be used for statement walls or furniture pieces in a living room or bedroom, creating a sophisticated and calming atmosphere. It pairs well with lighter, neutral colors like cream or beige, as well as natural materials like wood and stone.
Branding and Logo Design
This hex color is an excellent option for graphic design projects, especially when aiming to create visually striking logos or branding materials. Its intense and unique shade immediately catches the eye, providing a modern and sophisticated image. Pairing it with lighter, contrasting fonts and elements ensures clarity and readability, allowing the branding to effectively communicate its message while maintaining an elegant aesthetic. It works best on digital media platforms and print marketing collaterals.