Blue Gem
General Information about #2F0197
The hex color #2F0197, also known as Blue Gem, is a deep, saturated shade of blue-purple. In the RGB color model, it is composed of 18.43% red, 0.39% green, and 59.22% blue. Its CMYK representation is 69% cyan, 99% magenta, 0% yellow, and 41% black. This color falls within the blue-violet range of the color spectrum and is often associated with royalty, mystery, and creativity. Its rich pigmentation makes it ideal for use in designs where a sense of depth and sophistication is desired. When working with #2F0197, it's important to consider its intense nature and use it judiciously to avoid overpowering other elements in your design.
The hex color #2F0197, a deep, saturated blue-purple, presents some accessibility challenges. Its high level of darkness means that text rendered in white will generally provide sufficient contrast for readability. However, when using this color as a background, careful consideration must be given to the font size and weight. Smaller font sizes might require a higher contrast ratio to remain legible. It's essential to test color combinations using accessibility evaluation tools to ensure compliance with WCAG guidelines. For instance, using lighter shades of blue or purple as foreground elements on this background would likely fail accessibility standards due to insufficient contrast. Therefore, pairing #2F0197 with whites or very light yellows is highly recommended. Also, avoid using it for interactive elements like buttons without a clear visual cue besides color, as users with color vision deficiency may struggle to identify them.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #2F0197 can be used as a primary color for websites related to technology, innovation, or luxury brands. Its deep hue conveys sophistication and trustworthiness. It can also be applied sparingly as an accent color to highlight important elements or calls to action. When used for backgrounds, it's crucial to ensure sufficient contrast with text and other foreground elements to maintain readability and accessibility.
Beauty
In the beauty industry, #2F0197 can be used in packaging design for cosmetics or skincare products targeting a sophisticated audience. The color evokes a sense of luxury and exclusivity, making it suitable for premium brands. It can also be incorporated into eye shadow palettes or nail polish collections to offer consumers a bold and elegant option.
Fashion
In fashion, #2F0197 can be used in clothing design or as an accent color in accessories. It is a good choice for evening wear or formal attire, conveying a sense of sophistication and elegance. Consider using it in combination with silver or gold accents to enhance its luxurious appeal.