Azure

General Information about Azure (#2E61A8)

The hex color #2E61A8, commonly referred to as Azure, is a shade of blue that conveys a sense of trustworthiness, stability, and professionalism. In the RGB color model, it is composed of 18.04% red, 38.04% green, and 65.88% blue. This specific combination results in a color that is often associated with the sky and the sea, evoking feelings of calmness and serenity. Azure is frequently used in corporate branding and web design to project an image of reliability and expertise. Its cool undertones make it versatile for various applications, ranging from digital interfaces to print materials. The color's popularity stems from its ability to create a sense of confidence and assurance, making it a preferred choice for businesses and organizations seeking to establish a strong and credible presence.

The hex color #2E61A8, also known as Azure, presents moderate accessibility considerations for web development. Its contrast ratio against white (#FFFFFF) is approximately 3.6:1, which does not meet the WCAG AA standard of 4.5:1 for normal text. Therefore, using #2E61A8 for text on a white background may pose readability issues for users with visual impairments. To improve accessibility, consider using a darker shade or pairing it with a lighter background. For instance, using white text on #2E61A8 improves the contrast ratio significantly. When employing this color, always test it with accessibility tools to ensure sufficient contrast and readability for a diverse audience. Color blindness simulations are also helpful to evaluate how the color is perceived by individuals with different types of color vision deficiencies. Ensuring proper contrast and legibility promotes inclusivity and usability for all users.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, #2E61A8 can be effectively used for call-to-action buttons, navigation bars, and header backgrounds to create a professional and trustworthy feel. Its cool tone is particularly suitable for websites related to technology, finance, or education. The color evokes a sense of stability and reliability, making it a good choice for branding elements. To maximize its impact, combine it with complementary colors like yellow or orange for accents. Ensure sufficient contrast for text and interactive elements to maintain accessibility standards and enhance the user experience. Experiment with different shades and tints to find the perfect balance for your design.

• Interior Design

  In interior design, #2E61A8 can be utilized as an accent color to add a touch of sophistication and calmness to a room. It works well in bedrooms, living rooms, or home offices, especially when paired with neutral tones like gray, beige, or white. Consider using it for accent walls, throw pillows, or decorative items to create a serene and inviting atmosphere. The color complements natural materials like wood and stone, enhancing the overall aesthetic. Avoid using it excessively in small spaces, as it can make the room feel smaller and darker. Balance it with lighter colors and ample lighting to create a harmonious and balanced environment.

• Fashion

  In fashion, #2E61A8 can be incorporated into clothing and accessories to create a stylish and sophisticated look. It works well for formal wear, such as suits, dresses, or blouses, and can be paired with neutral colors like black, white, or gray for a classic ensemble. The color adds a touch of elegance and professionalism, making it suitable for business attire or special occasions. It can also be used in casual wear, such as jeans, sweaters, or t-shirts, to add a pop of color and create a more polished look. Accessorize with silver or gold jewelry to complement the cool tone of the color.

Complementary color

Buttons