Azure
General Information about Azure (#2E5EA8)
The hex color #2E5EA8, often referred to as Azure, is a shade of blue with a moderate saturation and brightness. In the RGB color model, it consists of 18.04% red, 36.86% green, and 65.88% blue. The corresponding CMYK values are 73% cyan, 44% magenta, 0% yellow, and 34% black. This color is frequently associated with feelings of calmness, stability, and trust, making it a popular choice in various design applications. Azure is often used in corporate branding to convey professionalism and reliability. Historically, the term "azure" has been used to describe the color of the sky on a clear day, adding to its association with peace and serenity. The color is not considered a primary color but rather a tertiary color.
The hex color #2E5EA8, also known as Azure, presents moderate accessibility considerations. Its contrast ratio against white (#FFFFFF) is approximately 3.4:1, which does not meet WCAG's AA standard of 4.5:1 for normal text. Therefore, using Azure as text color on a white background may be challenging for users with visual impairments. When using Azure, it's recommended to use it for larger text or graphical elements, or to pair it with darker backgrounds to enhance readability. For example, using a very dark gray or black background would improve the contrast ratio, making the content more accessible. It is also important to consider the context in which the color is used; avoid using it for essential information that requires high legibility. Always test color combinations with accessibility tools to ensure compliance with WCAG guidelines, thereby providing an inclusive and user-friendly experience for everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Azure can be used for various interface elements such as buttons, headers, and navigation bars. Its calming yet professional tone makes it suitable for websites in the technology, healthcare, or education sectors. For instance, a software company might use Azure as the primary color for its website to convey trustworthiness and stability. It can be combined with lighter shades of gray or white for a clean and modern look, or with complementary colors for a more vibrant design. The key is to ensure that the color is used consistently throughout the design to maintain a cohesive visual identity.
Interior Design
In interior design, Azure can create a soothing and sophisticated atmosphere. It works well in bedrooms, bathrooms, or living rooms where a sense of tranquility is desired. Azure can be used as an accent color for walls, furniture, or decorative items. For example, Azure-colored cushions or a throw can add a pop of color to a neutral-toned sofa. When paired with natural materials like wood or stone, Azure can create a balanced and harmonious space. The color can be used with warm or cool colors to vary the feeling from cozy to fresh.
Fashion
In the fashion industry, Azure can be incorporated into clothing, accessories, and makeup. It is a versatile color that can be worn in various seasons and styles. Azure-colored dresses or blouses can be paired with neutral bottoms for a sophisticated look, while Azure accessories like scarves or handbags can add a touch of elegance to any outfit. In makeup, Azure eyeshadow or eyeliner can create a striking and eye-catching effect, especially for those with warm skin tones. Azure is also used in sports apparel and swimwear.