Azure
General Information about Azure
The hexadecimal color #2E5CA8, often referred to as azure, is a shade of blue that evokes feelings of serenity, trust, and stability. It is composed of 18.04% red, 36.08% green, and 65.88% blue. In the RGB color space, it signifies a balance between the primary colors, leaning heavily towards blue, hence its classification. Azure is frequently associated with the sky and the ocean, embodying a sense of vastness and tranquility. In color psychology, blue is often linked to trustworthiness and reliability, making it a popular choice for corporate branding and designs aiming to project professionalism and stability.
The color #2E5CA8, a shade of azure, presents moderate accessibility challenges. Its contrast ratio against white is approximately 3.9:1, which meets the minimum requirement for large text (AA level) but falls short of the enhanced contrast requirement (AAA level) and the standard contrast requirement for normal-sized text (AA level). When used as a background color, it is advisable to pair it with lighter text colors, such as white or light yellow, to improve readability. For normal-sized text, consider using darker shades of blue or black to ensure sufficient contrast. Also, be mindful of users with visual impairments; providing alternative text descriptions for images and using ARIA attributes can further enhance accessibility. Testing with accessibility evaluation tools is recommended to ensure compliance with WCAG guidelines.
Shades
Digital Color Formats
Alternative colors
- #508AA4
A lighter shade of blue that offers better contrast against dark text, improving readability.
- #1A374D
A darker shade of blue providing a stronger contrast for light text, ensuring accessibility for a wider range of users.
- #708090
A neutral grey/blue shade that can work well for backgrounds or UI elements, providing a softer visual impact.
Applications
Web Design
In web design, #2E5CA8 can be used for headings, navigation bars, and call-to-action buttons to convey a sense of trust and professionalism. It works well for websites in the finance, technology, and healthcare industries. The color can also be used in infographics and data visualizations to highlight key information and trends. Pair it with complementary colors such as yellow or orange to create visual interest and balance.
Interior Design
In interior design, azure can be incorporated into accent walls, furniture upholstery, or decorative accessories to add a touch of sophistication and tranquility to a space. It pairs well with neutral colors like white, gray, and beige, as well as natural materials like wood and stone. Azure can also be used in bedrooms and bathrooms to create a calming and relaxing atmosphere. Consider using different shades and textures of blue to add depth and visual interest to the overall design.
Fashion
In fashion, azure can be used in clothing, accessories, and footwear to create a stylish and eye-catching look. It works well for both casual and formal outfits and can be paired with a variety of colors and patterns. Azure is often used in swimwear and resort wear to evoke a sense of the ocean and sky. It can also be used in evening gowns and cocktail dresses to create a sophisticated and elegant look. Accessorize with gold or silver jewelry to complement the color.