Azure
General Information about Azure
The hex color #2E5BA8, often referred to as Azure, is a shade of blue located in the blue-violet segment of the color spectrum. It is defined within the RGB color model as having 18.43% red, 36.08% green, and 65.88% blue. In the CMYK color model, it is composed of 72% cyan, 45% magenta, 0% yellow, and 34% black. This color is commonly associated with feelings of stability, trust, and calmness, making it a popular choice for various applications. Its visual properties lend themselves well to both digital and physical media, offering a versatile hue for designers and artists.
The color #2E5BA8, also known as Azure, presents some accessibility considerations for web developers. When using this color for text, ensure sufficient contrast with the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using tools to measure contrast ratios is crucial to ensure readability for users with visual impairments. Also, avoid relying solely on color to convey important information. Supplement color cues with text labels, icons, or patterns to accommodate users who are colorblind. Providing alternative text descriptions for images that incorporate this color is also beneficial. Careful consideration of these factors will enhance the overall user experience and make your content more accessible.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Azure (#2E5BA8) is a versatile color for web design, lending a sense of trust and stability to user interfaces. It can be used for primary buttons, navigation bars, and headings to create a professional and inviting atmosphere. This color is particularly effective for websites in the finance, technology, or healthcare industries, where reliability is paramount. It's also suitable for highlighting important information or calls to action, drawing the user's attention to key elements on the page. Furthermore, Azure pairs well with neutral colors like white, gray, and light beige, allowing it to be easily integrated into various design schemes.
Interior & Fashion Design
In interior design, Azure can bring a calming and sophisticated touch to living spaces. Use it as an accent wall color in bedrooms or living rooms to create a serene environment. It also works well for upholstery on sofas or chairs, adding a pop of color without overwhelming the space. Combine Azure with natural materials like wood and stone to create a balanced and harmonious look. In fashion, consider Azure for creating elegant evening wear or professional attire. It can be paired with silver or gold accessories for a touch of glamour, or with neutral tones for a more understated look. Its calming nature makes it suitable for creating a feeling of professionalism.
Branding and Marketing
Azure's cool and calming presence makes it ideal for branding and marketing materials where trust and reliability are key. It can be used in logos, brochures, and websites to convey a sense of professionalism and stability. Industries such as finance, healthcare, and technology often leverage blues to communicate trustworthiness. Azure can be especially effective in campaigns aiming to reassure customers and build long-term relationships. Using it consistently across all marketing channels reinforces brand recognition and enhances customer confidence.