Azure

General Information

#2E5AA3 is a shade of azure, a color that evokes feelings of calmness, trustworthiness, and stability. In the RGB color model, it consists of 18.04% red, 35.29% green, and 63.92% blue. Azure is often associated with the sky and sea, representing vastness and depth. The hexadecimal representation #2E5AA3 is commonly used in web design and digital media for precise color specification. This particular shade is somewhat muted, lending it a sophisticated and professional appearance. Its psychological effects include promoting relaxation and reducing stress, making it a suitable choice for designs aimed at creating a serene atmosphere. Azure is distinct from pure blue due to its slight greenish tint, adding a touch of vibrancy to its overall character.

The color #2E5AA3, a shade of azure, presents moderate accessibility challenges. Its luminance value requires careful consideration when pairing it with text or other interactive elements. According to WCAG guidelines, sufficient contrast is crucial for readability. When using #2E5AA3 as a background, opt for light-colored text such as white or very pale yellow to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Conversely, if #2E5AA3 is used for text, a much darker background is necessary. Tools like contrast checkers can help verify compliance. Furthermore, avoid relying solely on color to convey meaning; supplement color cues with text labels or icons, especially for users with color vision deficiencies. Thoughtful implementation of these guidelines will improve the usability of designs incorporating #2E5AA3 for all users.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, #2E5AA3 can serve as a primary color for website headers, buttons, and navigation bars. Its calming yet professional hue makes it ideal for corporate websites, especially those in the technology or finance sectors. Use it sparingly for text as the contrast may not always be sufficient, and consider pairing it with lighter accent colors to create visually appealing and accessible layouts. The color evokes trust and reliability, making it excellent for brands wanting to establish a strong online presence. Additionally, this shade of azure can be effectively utilized in creating infographics to highlight key data points and create a sense of professionalism.

• Interior Design

  In interior design, #2E5AA3 can be used as an accent color in living rooms or bedrooms to create a serene and sophisticated atmosphere. It works well with neutral tones like gray, beige, and white. Consider painting an accent wall or incorporating it through throw pillows, curtains, or artwork. This color evokes a sense of tranquility and can help create a relaxing and inviting space. Pair with natural materials like wood and stone to enhance the feeling of calm and sophistication. Avoid overuse to keep the room balanced and not overwhelming.

• Beauty Industry

  In the beauty industry, #2E5AA3 can be used to inspire the creation of eye shadows and nail polish shades. The cool, calming undertones of azure provide a sophisticated and elegant look, ideal for evening wear or special occasions. This shade is often seen in promotional materials for cosmetics, emphasizing a sense of high-end luxury. When used as packaging for these products, it provides a look of sophistication and elegance, appealing to a target audience that values style and refinement. The versatile color can blend well with both warm and cool skin tones, making it a preferred choice in many cosmetic lines.

Complementary color

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