Plantation
General Information about Plantation (#2E5A42)
The hexadecimal color code #2E5A42, also known as Plantation, is a muted, dark shade of green. It evokes feelings of nature, earthiness, and tranquility. In the RGB color model, it is composed of 18.04% red, 35.29% green, and 25.88% blue. In the CMYK color model, it is composed of 49% cyan, 0% magenta, 26% yellow, and 65% black. This color is often associated with stability, growth, and environmental consciousness. It can be used to create a calming and grounded atmosphere in various design applications. Due to its muted nature, it's important to consider contrast and accessibility when using this color in web design or other visual mediums.
The color #2E5A42, also known as Plantation, presents some accessibility challenges, particularly for users with visual impairments. Its relatively low luminance value (approximately 0.15) means it offers insufficient contrast against white backgrounds for body text. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Plantation falls short of these requirements when paired with white. To improve accessibility, consider using Plantation for decorative elements or in combination with brighter, contrasting colors for text and interactive elements. It is imperative to conduct thorough accessibility testing using tools such as contrast checkers and screen readers to ensure that content is perceivable and usable for all individuals, including those with disabilities. Providing alternative text descriptions for images and icons using this color is also recommended.
Shades
Digital Color Formats
Alternative colors
- #3e8e41
A slightly lighter shade of green that provides better contrast against white backgrounds, improving readability.
- #1e3422
A darker shade of green that can be used for backgrounds to provide contrast with light-colored text.
- #4caf50
A more vibrant green, offering a refreshing and eye-catching alternative for graphic elements while maintaining a natural feel.
Applications
Web Design for Environmental Organizations
Plantation (#2E5A42) can be used to create a calming and nature-inspired atmosphere in website designs. It's suitable for websites related to environmental organizations, organic products, or wellness retreats. Using this color as a background for section headers or as an accent color for buttons can evoke feelings of serenity and trustworthiness. Pairing it with neutral colors like beige or light gray can enhance the natural aesthetic. However, it's important to ensure sufficient contrast with text elements for accessibility.
Interior Design and Fashion
This color can be incorporated into interior design to create a relaxing and grounding space. Use it for accent walls, cushions, or decorative items to bring a touch of nature indoors. It complements natural materials like wood and stone, creating a harmonious environment. In fashion, Plantation can be used in earthy and bohemian styles. Consider using it for accessories like scarves or belts to add a subtle pop of color to an outfit. When using Plantation, keep in mind that it may not be suitable for high-visibility or high-energy designs.
Branding for Sustainable Companies
In branding, Plantation evokes feelings of growth, stability, and environmental consciousness. It is ideal for companies associated with sustainable practices, health, or natural products. A logo or marketing materials featuring this color can effectively communicate a brand's commitment to eco-friendliness and well-being. Its earthy undertones create a sense of reliability, making it a solid choice for organizations seeking to project an image of trustworthiness and responsibility. Use this color judiciously to create a lasting and positive impression.