Sapphire
General Information about Sapphire (#2E50A3)
The hexadecimal color #2E50A3, also known as Sapphire, is a deep and rich shade of blue, often associated with trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. In color psychology, blues are known to have a calming and serene effect, often used in professional settings to project stability and reliability. Sapphire is a popular choice in corporate branding, particularly in industries such as finance, technology, and healthcare, where building trust with customers is paramount. It is created by combining moderate amounts of red and green with a large amount of blue. This color is more muted and less vibrant than primary blue tones, offering a more sophisticated and subtle feel, and its RGB values are R:46, G:80, B:163.
The accessibility of #2E50A3 (Sapphire) should be carefully considered, especially in user interface design. Its contrast ratio with white (#FFFFFF) is approximately 3.6:1, which is below the WCAG AA standard of 4.5:1 for normal text. This means that using Sapphire for text on a white background might not provide sufficient contrast for users with moderate visual impairments. For larger text (14pt bold or 18pt regular), the contrast ratio is acceptable. To improve accessibility, consider using a lighter shade of blue or a darker background color. It's essential to test color combinations with accessibility tools to ensure compliance with WCAG guidelines. Additionally, avoid relying solely on color to convey important information; use text labels or icons to provide redundancy and enhance usability for all users, including those with color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Website Design
Sapphire (#2E50A3) can be used as the primary color for a corporate website to convey trust and stability. Its deep blue hue inspires confidence and professionalism. In UI design, it can be used for primary buttons, navigation bars, and heading backgrounds. For example, a financial institution might use this color for its online banking platform to assure customers of the security and reliability of their services. The color should be balanced with neutral tones to avoid overwhelming the user and ensure readability of text and other elements.
Fashion and Apparel
In fashion, Sapphire can be used for formal wear such as evening gowns or suits. The color exudes sophistication and elegance. It can also be used as an accent color in accessories such as scarves or handbags. Sapphire complements both warm and cool skin tones, making it a versatile choice for various outfits. Consider pairing it with silver or gold jewelry to enhance its luxurious appeal. In interior design, Sapphire can be used for accent walls or furniture to add a touch of drama and depth to a room.
Beauty and Cosmetics
Sapphire, with its calming and confident aura, serves wonderfully in the beauty industry, especially in packaging for skincare and cosmetic products. It evokes feelings of trustworthiness and sophistication, essential for brands promoting anti-aging or specialized treatments. Imagine a serum or moisturizer housed in a sapphire-colored container - it subtly communicates scientific backing and luxurious care. The color can also be cleverly integrated into eyeshadow palettes or as a defining shade in lipsticks, offering consumers a sense of elegance and refined beauty. When used in marketing materials, sapphire can attract customers looking for high-quality, trustworthy beauty solutions.