Waiouru
General Information about Waiouru (#2E3F13)
The hexadecimal color #2E3F13, also known as Waiouru, is a dark shade of green. In the RGB color model, it comprises 18.04% red, 24.71% green, and 7.45% blue. This color is often associated with nature, earth, and tranquility. It is named after Waiouru, a military camp town in New Zealand. The color's subdued tone makes it suitable for designs aiming to convey a sense of stability and calmness. It is frequently used in contexts where a natural, understated aesthetic is desired. Its muted nature allows it to blend seamlessly with other colors, making it a versatile choice for designers.
The color #2E3F13, also known as Waiouru, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio is relatively low, making it difficult for individuals with visual impairments to read comfortably. To enhance accessibility, it is recommended to use lighter shades of text against this dark green background or use it as background with light color fonts. Ensuring sufficient contrast is crucial for adhering to WCAG (Web Content Accessibility Guidelines) standards, which prioritize making web content accessible to everyone, including those with disabilities. Testing color combinations with accessibility tools is essential to verify compliance and optimize the user experience.
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Applications
Web and Interior Design
In web design, Waiouru (#2E3F13) can serve as an accent color for websites focused on nature, sustainability, or outdoor activities. Its subdued green tone evokes feelings of earthiness and tranquility. It is suitable for backgrounds, headers, or call-to-action buttons. In interior design, this color can be used for wall paint in studies or living rooms to create a calming atmosphere. It pairs well with wooden furniture and natural textures.
Fashion and Beauty
In fashion, Waiouru can be incorporated into clothing designs, particularly for casual wear or outdoor apparel. It can be used for jackets, trousers, or accessories. In beauty, it can be used in eyeshadow palettes for creating natural, earthy looks. Its muted tone makes it versatile for various skin tones and complements other neutral shades. Overall, Waiouru is suitable for applications requiring a subtle yet nature-inspired aesthetic.
Branding and Identity
Waiouru (#2E3F13) is excellent for branding that aims to convey a sense of nature, stability, and eco-friendliness. Consider using it in logos, packaging, and marketing materials for organic food companies, environmental organizations, or sustainable product lines. The color resonates well with audiences seeking authentic and responsible brands, as it naturally associates with growth, health, and a commitment to the environment. The depth of Waiouru also lends an air of sophistication and reliability, making it a suitable choice for companies that wish to project a trustworthy and enduring image.