Rangitoto
General Information
The hex color #2E3D20, also referred to as Rangitoto, is a dark shade of green that evokes feelings of nature, earthiness, and tranquility. It is composed of 18.04% red, 23.92% green, and 12.55% blue. In the RGB color model, it is represented as (46, 61, 32). This particular shade of green finds its place in various applications, from web design and branding to interior decoration and fashion. Its subdued nature makes it suitable for creating a calming and sophisticated environment, making it a popular choice for businesses and individuals seeking to convey a sense of reliability and environmental consciousness. The color is named after the Rangitoto Island near Auckland, New Zealand.
The hex color #2E3D20, also known as Rangitoto, presents some accessibility challenges, especially in text applications. Its relatively low luminance (or brightness) results in a low contrast ratio when paired with standard white backgrounds. This can make text difficult to read for users with visual impairments or those viewing the content on low-quality screens. According to WCAG (Web Content Accessibility Guidelines), sufficient contrast between text and background is crucial for readability. Using #2E3D20 for text on a white background might not meet the minimum contrast ratio requirements. To improve accessibility, consider using a lighter tint of green or pairing it with a very dark background to increase the contrast ratio. Always test color combinations using accessibility tools to ensure compliance with accessibility standards and provide an optimal viewing experience for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
In web design, #2E3D20 can be effectively used for background elements, such as website headers or sidebars, to create a natural and calming atmosphere. It pairs well with neutral colors like beige, cream, or light gray. This hex color can also be applied to create subtle accents in website interfaces, highlighting important buttons or interactive elements. However, it is crucial to ensure sufficient contrast with text to meet accessibility standards. In graphic design, Rangitoto can serve as a primary color in branding materials for eco-friendly businesses or organizations promoting sustainability. Its earthy tone evokes a sense of responsibility and environmental awareness.
Interior Design and Fashion
In interior design, #2E3D20 can be employed to add a touch of nature to indoor spaces. It works well in studies, living rooms, or bedrooms, creating a relaxing and inviting ambiance. Consider using it as an accent wall color or incorporating it into furniture or decorative elements. Rangitoto pairs beautifully with natural materials like wood, stone, or bamboo. In fashion, this hex color can be utilized for clothing or accessories, adding a subtle yet sophisticated element to outfits. It complements well with earthy tones, such as browns, beiges, and oranges.
Print Media and Logo Design
Rangitoto can also be used in print media for creating a natural or outdoorsy theme for brochures, posters or flyers. For example if you want to display a product that has something to do with the nature. It could also be used in a logo to give it a modern and nature like look, with the ability to make the logo modern, because it has a tint of technology. Also it is a good color to make a company look environmental friendly, because it is a green color.