Waiouru
General Information about #2E3D17
The hex color #2E3D17, also known as Waiouru, is a dark shade of green-brown. In the RGB color model, it is composed of 18.43% red, 24.31% green, and 9.02% blue. This composition results in a subdued, earthy tone reminiscent of dense forests or natural landscapes. The color's hexadecimal representation, #2E3D17, provides a concise way to define it in digital applications, making it easy to replicate across different platforms and devices. Waiouru's muted character makes it suitable for use in designs where a subtle, natural feel is desired, without being overly bright or distracting. It creates an organic and professional appearance. The name Waiouru comes from a town in New Zealand.
The hex color #2E3D17, also known as Waiouru, presents certain accessibility challenges. Its low luminance value means it requires careful consideration when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. When using #2E3D17 for text, ensure a sufficiently light background color to meet these contrast requirements. Tools like contrast checkers can help determine if the combination meets accessibility standards. For interactive elements such as buttons or links, provide alternative visual cues in addition to color to ensure usability for users with color vision deficiencies. It is important to consider users with visual impairments to provide an inclusive design.
Shades
Digital Color Formats
Alternative colors
- #3e4d27
A slightly lighter shade, #3E4D27, offers improved visibility while maintaining a similar earthy tone.
- #223007
Using #223007 provides a darker alternative, useful for creating contrast when #2E3D17 is used as a background.
- #405030
With #405030 it is possible to get more green color in the design, while it looks similar to #2E3D17.
Applications
Web Design
In web design, #2E3D17 can be used for website headers, footers, or sidebars to evoke a sense of nature or stability. Given its dark hue, it works best with light-colored text or elements to ensure readability. It can also serve as a secondary color in a palette, complementing brighter or more vibrant shades. The earthy tone is suitable for websites related to environmental topics, outdoor activities, or sustainable products and branding, where a natural or grounded feel is desired. Consider using it in conjunction with textures or imagery that complement its natural aesthetic, such as leaf patterns or woodgrain backgrounds, to create a cohesive visual experience.
Interior Design
In interior design, #2E3D17 can be incorporated as an accent color in rooms to create a calming and grounding atmosphere. It works well on walls, furniture, or decorative elements. Pairing it with natural materials like wood, stone, or plants can enhance its earthy feel. The color is particularly suitable for spaces where relaxation and tranquility are desired, such as bedrooms, living rooms, or reading nooks. It can also be used in combination with lighter, neutral shades to create a balanced and inviting ambiance. Using this color ensures a nice and ecological feeling in the room.
Fashion
In fashion, #2E3D17 serves as a grounding tone for various outfits, imbuing a sense of understated elegance and natural sophistication. Its adaptability allows it to be paired with both vibrant hues for a striking contrast and muted shades for a harmonious, earthy ensemble. Ideal for outerwear such as jackets and coats, or as a subtle accent in accessories like belts and bags, Waiouru brings a touch of nature-inspired allure to any wardrobe. Its versatility extends to different fabric textures, from rugged canvas to supple leather, allowing it to complement diverse styles and seasons.