Rangitoto
General Information about #2E3C1B
The hexadecimal color code #2E3C1B, also known as Rangitoto, is a dark shade of green. It is composed of 18.04% red, 23.53% green, and 10.59% blue. In the RGB color model, this translates to 46 red, 60 green, and 27 blue. The color is named after the volcanic island of Rangitoto in New Zealand. Rangitoto is a relatively young volcanic island, having formed in the last 1000 years, and its name means 'blood red sky'. This hex color evokes feelings of nature, earthiness, and tranquility. It is often associated with forests, sustainability, and organic themes, which are the main reason for this naming convention.
The color #2E3C1B, also known as Rangitoto, presents some accessibility challenges, particularly concerning color contrast. When used as a background, it requires careful selection of foreground text colors to ensure readability. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments. A light text color, such as a shade of white or light gray, would be necessary to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using online contrast checkers is highly recommended to verify compliance. Furthermore, avoid using this color for essential interactive elements without proper contrast, as this can hinder usability for many users. Consider providing alternative color schemes to allow users to customize their viewing experience.
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Applications
Web Design
In web design, Rangitoto (#2E3C1B) can be used sparingly to evoke a sense of nature, earthiness, or sophistication. It's well-suited for backgrounds in website sections related to environmental topics, organic products, or rustic themes. It is especially well suited for headers in topics dealing with gardening or horticulture. Because of its darker hue, it should be used in conjunction with lighter complementary colours to avoid eye strain and to increase readability of the main content of a website.
Interior Design
In interior design, Rangitoto can be used as an accent color to bring a touch of nature indoors. It works well in spaces where a calming and grounding atmosphere is desired, such as living rooms, studies, or bedrooms. The color might be applied to walls, furniture, or decorative items. The dark shade can be well combined with natural materials, such as wood or stone. The combination of the color and the material enhances the nature aspect and creates a very soothing experience.
Branding
The deep, earthy tone of Rangitoto makes it useful in branding for businesses with a natural or organic focus. It suggests sustainability, connection to nature, and reliability, making it ideal for brands offering organic food, outdoor gear, or eco-friendly products. When combined with softer tones the visual effect is more pleasing. The use of the color alone might be too dominant and give a negative brand experience. Text and logos need to be bright to stand out.