Rhino
General Information about #2E3469
The hexadecimal color #2E3469, often referred to as Rhino, is a dark shade of blue-violet. It is composed of 18.04% red, 20.39% green, and 41.18% blue. In the RGB color space, it is relatively low in red and green, with a significantly higher proportion of blue, contributing to its cool, deep tone. The color evokes feelings of calmness, stability, and sophistication. It is commonly associated with professionalism, trust, and authority, making it a popular choice for corporate branding and formal designs. Due to its darkness, it is essential to pair #2E3469 with lighter colors to ensure readability and visual balance.
The hex color #2E3469, also known as Rhino, presents several accessibility considerations, especially in web design. Its dark hue means that it requires a light-colored text for sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability for users with visual impairments. Using a color contrast checker is crucial to verify compliance. Additionally, avoid using #2E3469 as the sole means of conveying information, such as in links or interactive elements; provide alternative cues like underlines or icons to enhance accessibility for colorblind users. Thoughtful application of this color can create visually appealing designs while remaining inclusive.
Shades
Digital Color Formats
Alternative colors
- #343a70
A slightly lighter shade offering improved readability against white backgrounds while maintaining a similar aesthetic.
- #222850
A deeper, more saturated blue that can add richness and depth to designs.
- #485087
A lighter blue, but still similar in feel. This is a good option if you want the design to be brighter
Applications
Web Design
In web design, #2E3469 can be used for website headers and footers to create a sophisticated and professional appearance. Its dark shade provides a strong anchor point for the design, helping to frame the content effectively. When used for backgrounds, ensure that text and other elements have sufficient contrast to maintain readability. Also well-suited for call-to-action buttons and other interactive elements, especially when paired with a contrasting hover state to provide clear visual feedback to the user. Perfect for websites that need to have a solid, professional, and trustworthy impression on the user.
Interior Design
In interior design, #2E3469 can be utilized as an accent color in living rooms or bedrooms to add depth and tranquility. It pairs well with lighter neutral tones such as gray, beige, or off-white, creating a balanced and harmonious atmosphere. Consider using it for wall paint in a study or home office to promote concentration and focus. The color is also suitable for upholstery or decorative items like cushions and throws, providing a subtle touch of elegance and sophistication to the space. It's a calming color, so it can be considered for bedrooms.
Brand Design
This color is a great option for brand design for companies that want to be taken seriously. Its serious and trustworthy impression means that it will make the user more likely to trust the company's brand and products, which results in greater sales and more customers. A great option for businesses that need to project a serious image, such as fin-tech companies, banks, law firms, accounting firms, and similar.