Rangitoto
General Information
The hex color #2E2D1D, often referred to as Rangitoto, is a dark, muted shade of brown. It's named after the volcanic island Rangitoto in New Zealand, which evokes a sense of natural earthiness and grounding. In the RGB color model, #2E2D1D is composed of 18.04% red, 17.65% green, and 11.37% blue. This combination gives it a subdued, almost desaturated appearance, making it versatile for various design applications where a subtle, unobtrusive color is needed. The color is often associated with feelings of stability, reliability, and warmth, making it a popular choice for branding and design projects that aim to convey these qualities. Its understated nature allows it to be paired easily with brighter, more vibrant colors for contrast or with other neutral tones for a harmonious and sophisticated palette.
The color #2E2D1D, also known as Rangitoto, presents some accessibility challenges due to its dark nature. Its low luminance can make it difficult to read text rendered in this color against a white or light background. Web developers should ensure a sufficient contrast ratio, ideally meeting the WCAG (Web Content Accessibility Guidelines) standards of at least 4.5:1 for normal text and 3:1 for large text. Using online contrast checkers is highly recommended to verify compliance. When #2E2D1D is used for interactive elements like buttons or links, providing clear visual cues like hover effects or outlines is crucial to improve usability for users with visual impairments. Employing lighter shades of brown or beige for text on a #2E2D1D background can significantly enhance readability. Developers should consider users with color blindness by providing alternative cues besides color to convey information.
Shades
Digital Color Formats
Alternative colors
- #4A442D
A slightly lighter brown that offers better contrast against white backgrounds while maintaining a similar earthy tone.
- #3F3A2A
A more saturated brown which can provide a bolder visual impact while still complementing natural themes.
- #5E5D40
A lighter alternative to improve readability while keeping a warm and natural feel.
Applications
Web Design
In web design, #2E2D1D can be effectively used for backgrounds of website sections, particularly those related to nature, wildlife, or rustic themes. It can also be used for borders or decorative elements to add a touch of sophistication and earthiness. This color is well-suited for websites needing a grounded, stable appearance, such as environmental organizations, outdoor adventure companies, or historical societies. Using it sparingly and combined with lighter, contrasting colors ensures readability and visual balance.
Interior Design
#2E2D1D is excellent for creating a sense of warmth and grounding in interior spaces. It can be used for accent walls in living rooms or studies, creating a cozy and inviting atmosphere. This color works well with natural materials like wood, stone, and leather, enhancing a room's organic feel. It can also be used in smaller decorative items like picture frames or vases to provide a subtle, sophisticated touch. When paired with lighter neutrals, it helps to create a balanced and harmonious environment.
Fashion
In fashion, #2E2D1D is ideal for creating timeless and versatile pieces. It works well for outerwear like jackets and coats, providing a classic and sophisticated look. It can also be used in accessories such as belts, bags, and shoes, adding a touch of earthiness to any outfit. This color pairs well with various fabrics, including denim, leather, and wool, allowing for diverse stylistic combinations. It’s a great choice for garments that require a neutral, grounding element that can easily be dressed up or down.