Jacarta
General Information about #2E2B70 (Jacarta)
The color #2E2B70, often referred to as Jacarta, is a deep, muted shade of purple within the blue-violet spectrum. It is characterized by its relatively low saturation and luminance, giving it a subtle and understated appearance. In the RGB color model, it is composed of 18.04% red, 16.86% green, and 43.92% blue. Its hexadecimal representation, #2E2B70, is commonly used in web design and digital applications to specify this particular hue. Jacarta's dark nature makes it suitable for creating a sense of depth, mystery, or sophistication. Historically, shades of purple have been associated with royalty and luxury, which contributes to the color's perceived elegance and refinement. It is important to note that cultural associations with colors can vary significantly.
The hex color #2E2B70, also known as Jacarta, presents some accessibility challenges, particularly in text applications. Its dark nature necessitates careful consideration of contrast ratios against lighter backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #2E2B70 for text, ensure that the background color provides sufficient contrast to meet these requirements. For instance, pairing it with a light yellow or off-white can significantly improve readability. In interactive elements like buttons, ensure that hover and focus states maintain adequate contrast. Avoid using this color for small, intricate details or elements where clarity is paramount, as its darkness can obscure fine features. Always test color combinations with accessibility evaluation tools to verify compliance with accessibility standards and ensure that content is perceivable to users with visual impairments.
Shades
Digital Color Formats
Alternative colors
- #483d8b
A slightly lighter shade of purple that offers better contrast against white backgrounds while maintaining a similar aesthetic.
- #6a5acd
A more vibrant purple that can be used to create a bolder and more eye-catching design.
- #191970
A dark blue alternative that provides a similar level of sophistication but with potentially better contrast depending on the specific application.
Applications
Web Design and Branding
In web design, #2E2B70 can be used for website headers or navigation bars to create a sense of sophistication and depth. When used sparingly, it can add a touch of elegance and mystery. It works well as an accent color for buttons and other interactive elements, especially when paired with lighter, contrasting colors. For branding, it can represent trustworthiness, stability, and wisdom, making it suitable for businesses in the finance or technology sectors. However, it is crucial to ensure sufficient contrast with text and other elements to maintain accessibility.
Beauty and Fashion
In the beauty industry, #2E2B70 can be used to describe eyeshadows, nail polishes, and lipsticks. The color evokes feelings of luxury and sophistication, making it ideal for evening wear or special occasions. As an eyeshadow, it can create a smoky and mysterious look, particularly when paired with metallic accents. For nail polish, it offers a dark and elegant alternative to traditional black or navy. In fashion, it can be incorporated into evening gowns, suits, or accessories to add a touch of refinement.
Interior Design
In interior design, Jacarta (#2E2B70) can create a sense of depth and tranquility. It works well in bedrooms or studies, where a calm and relaxing atmosphere is desired. It can be used as an accent wall color or incorporated into textiles such as curtains, rugs, or throw pillows. When paired with lighter colors like cream or beige, it creates a balanced and harmonious space. Metallic accents, such as gold or silver, can enhance its luxurious feel.