Blackcurrant
General Information about Blackcurrant
The color #2E2539, also known as Blackcurrant, is a dark, muted shade of purple. It evokes feelings of sophistication, mystery, and elegance. In the RGB color model, it is composed of 18.04% red, 14.51% green, and 22.35% blue. In the CMYK color model, it consists of 19.38% cyan, 35.07% magenta, 0% yellow, and 77.65% black. Blackcurrant is often associated with luxury brands and is used to create a sense of depth and intrigue. Its hexadecimal representation, #2E2539, is commonly used in web design and digital media to define the specific shade of purple. This color finds use in a broad spectrum of applications, from creating moody backgrounds to accentuating design elements with its subtle yet distinctive hue. Its versatility allows it to blend well with both light and dark palettes, making it a popular choice for designers.
The hex color #2E2539, also known as Blackcurrant, presents some accessibility challenges, particularly in text-based applications. Due to its relatively low luminance, it may not provide sufficient contrast against lighter backgrounds, potentially making it difficult for users with visual impairments to read text rendered in this color. Web developers should carefully consider the color pairings when using #2E2539, ensuring a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, as recommended by WCAG guidelines. Using online contrast checkers can help verify compliance. Conversely, using #2E2539 as a background color could pose readability issues with darker text. Thoughtful consideration must be given to ensure the visual experience is inclusive and accessible to all users, not just those with perfect vision. Designers could consider using it for decorative elements where high contrast is not crucial. Also avoid using it for critical information or calls to action without ensuring sufficient contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Web and Print Design
In web design, Blackcurrant (#2E2539) can serve as a sophisticated background for website sections, particularly in portfolios or creative agency sites, conveying elegance and depth. It can create a dark mode aesthetic, reducing eye strain and enhancing the visibility of lighter elements. However, due to its darkness, careful consideration is required to ensure adequate contrast with text and other foreground elements. It is suitable for use as an accent color in UI design, highlighting interactive elements or call-to-action buttons, when paired with brighter contrasting colors to attract attention. In print design, it can be used as a background color for posters, brochures, or business cards, imbuing a sense of luxury and exclusivity. It is particularly effective when combined with gold or silver accents.
Interior Design and Fashion
In interior design, Blackcurrant (#2E2539) can be employed to create a moody and intimate atmosphere in bedrooms or living rooms. It works well as an accent wall color, providing a dramatic backdrop for artwork or furniture. Consider using it in smaller doses in accessories like throw pillows or rugs to add a touch of depth and sophistication. In fashion, it can be used in evening wear or formal attire, lending a sense of mystery and elegance. It pairs well with metallic accessories or contrasting colors to create visually striking outfits. This color is a great choice for makeup such as eyeshadow or eyeliner, for a dramatic and smokey effect.
Branding
In branding, Blackcurrant (#2E2539) can be utilized to convey sophistication and exclusivity. It's suitable for brands targeting a discerning audience that appreciates elegance and refinement. Its association with mystery and depth makes it suitable for luxury brands, high-end services, and companies seeking to project a sense of authority and timelessness. When integrated thoughtfully into a brand's color palette, Blackcurrant can contribute to a strong and memorable brand identity.